Increase Sales

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Discrimination Required in Business to Business Networking

Increase Sales

Years ago I wrote an article about the return on investment (ROI) and client acquisition costs regarding B2B networking and sales leads. By becoming more strategic in deciding what business to business networking event to attend actually maximizes the return on investment.

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Are You Forgetting the Third Rail in Sales Training?

Increase Sales

Implementing sales training even for the smallest B2B firms is expensive. If you or your SMB wants to truly see a significant ROI for your sales training, then assess your workplace culture first. These are the first two rails in any sales training program or even executive coaching.