Pipeliner

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How Tech Can Improve Your B2B Customer Service

Pipeliner

Why You Need Tech for B2B Customer Service. B2B customers have high expectations. Find the Right B2B Customer Service Technologies. B2B customer service technologies are available today. In these instances, you cannot maximize the ROI of your customer service technology investments.

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The Power Of Visual Storytelling: B2B Marketing On Instagram

Pipeliner

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

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Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click here.

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Why Sales Training Cannot Fix Your Salesforce (video)

Pipeliner

Ken Lundin is the President of Ken Lundin and Associates, providing sales consulting to B2B companies. Many companies still do it that way, but they are just losing their ROI. Thus, in this Expert Insight Interview, Ken Lundin discusses why sales training cannot fix your salesforce. The interview discusses: The current model.

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The Most Effective Offline Marketing Techniques for the 21st Century

Pipeliner

That, coupled with direct mail’s already high ROI, might be enough to get you ahead of the competition. According to research, 56% of B2B marketing executives have stated that establishing their company as a “thought leader” is a prime objective. Cold Calling. Speaking Engagements.

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Micromarketing In the Age of Big Data: Scoring Bigger Payoffs For A Super Sales Play

Pipeliner

B2B players are now mining data for a sound micromarketing strategy and personalizing sales pitches for customers in real time. In the B2B space, Big Data is sourced from e-commerce sites, social networks or even call records. Big Data represents a whole new world of opportunities for B2B sales. Big Opportunities for Big Data.

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3 Little-Known Secrets About Sales Automation

Pipeliner

Also, exploring various channels helps you multiply ROI. If you are in B2B and haven’t started using LinkedIn to find prospects, now is the time to put this channel on top of your lead generation mediums. Let’s say, if one month you couldn’t generate leads from cold calling, your cold emailing will be there to compensate.