Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Media Strategy Benefit 200

Alice Heiman

MARCH 12, 2024

In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. The discussion delves into the transformative power of social media for personal branding and the pivotal role CEOs play in this dynamic landscape.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter, social listening.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

SBI Growth

AUGUST 7, 2014

This is particularly true for social media content in a B2B marketing team. Social Selling Content Marketing CMO Resources CMO Social Media' The wrong marketing strategy is the biggest threat to a Chief Marketing Officer''s success. A massive gap in market strategy for most companies is quality content.

Social Media 323

Social Media Media Social Selling Resources 323

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. As social media continues to grow, the need for a social media manager has grown as well. Content type.

Hiring 174

Hiring Social Media Media Distribution 174

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

BuzzBoard

MARCH 29, 2024

Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. One of the key aspects of this is picking the correct social media platforms for local businesses.

Social Media 52

Social Media Media Ideal Customer Profile Demographics 52

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. It makes them feel like a valued individual, rather than one of many.

B2B 130

B2B Social Media Loyalty B2C 130

Sales and Marketing Management

MAY 27, 2012

Teaser: "What's your social media strategy?" " has been making the rounds in marketing circles for a few years now, but most of the attention and discussion has been focused on how consumer goods manufacturers and service providers are using social media to interact with customers and build brand.

Social Media 291

Social Media Media B2B Marketing 291

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. B2B buyers don’t want to see your demo.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

The Center for Sales Strategy

OCTOBER 2, 2020

> 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. Most B2B brands have a presence on at least one social network. But far too many B2B companies don’t tap into the full power of social media. That means nearly half of the world’s population uses social media.

Social Media 124

Social Media Media B2C B2B 124

Pipeliner

OCTOBER 15, 2021

Many companies still engage with social media using a scattergun approach, so they fail to leverage its full potential. In this Expert Insight Interview, we welcome Kevin Urrutia, the founder of Voy Media. The post 🎧 Social Media Advertising for B2B Companies appeared first on SalesPOP!

Social Media 52

Social Media Advertising Advertising Media 52

SocialSellinator

JANUARY 12, 2022

The fact that you're reading this article indicates that either you are interested in learning more about how B2B companies use social media for marketing or you are an experienced B2B marketer who is considering incorporating social media into your current marketing strategy.

Social Media 96

Social Media Media Marketing B2B 96

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter , social listening.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Morgan Ingram.

Social Media 205

Social Media Influencer Media Hiring 205

SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? In 2013 it was 65%.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Close

NOVEMBER 29, 2022

Wondering how social media for B2B sales should play into your business strategy? Here’s everything you need to know.

Social Media 52

Social Media Media B2B How To 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Media Strategy Benefit 100

Pointclear

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

B2B 261

B2B Social Media Hubspot Channels 261

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Policies Media Guidelines 164

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Cience

DECEMBER 3, 2020

There is no denying that social media compels brands to be a creative storyteller. However, social media marketing can be challenging. So how can you let social media work for you to enhance your B2B model? Often, consumers have a preferred social media platform. Pick the Right Channel.

Social Media 68

Social Media Lead Generation Media Lead Rank 68

Close

FEBRUARY 25, 2022

Learn how to use social media automation workflows to optimize your social media presence by automating your content publication, engagement, analysis, and management.

Social Media 52

Social Media Sales Qualified Lead Media B2B 52

Zoominfo

FEBRUARY 25, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

B2B 207

B2B Social Media Advertising Advertising 207

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are? Koka Sexton ( @kokasexton ).

Influencer 188

Influencer B2B Social Media Twitter 188

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

The Center for Sales Strategy

MAY 15, 2018

In an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects.

Social Media 113

Social Media Media Social Selling Enterprise 113