Remove B2B Remove Software Remove Twitter Remove Webinar
article thumbnail

Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

article thumbnail

How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TechTarget Announces Closing of BrightTALK Acquisition

SBI

Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. TechTarget was advised in the transaction by BrightTower, a software, information, and business services-focused investment bank.

Closing 126
article thumbnail

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams

SBI

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner. Chat with us on Twitter and follow us on LinkedIn.

B2B 81
article thumbnail

4 Trends Shaping B2B Marketing in 2011

Pointclear

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Follwer her on Twitter @marketingprofs. Wiley, 2011).

Trends 180
article thumbnail

5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). For instance, if your software solution increases your customer’s sales by 400%, that’s value. Define Your Value Proposition.

article thumbnail

How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? But, fear not dear marketer!