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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Thank you, Marketing ).

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries. The short answer—a lot.

Data 251
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Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. 5 Buyer Behaviors Reshaping B2B Marketing. Only 16 Percent of B2B Consumers Prefer Live Webinars.

B2B 190
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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Thank you, Marketing ).

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

For instance, your B2B blog is a powerful tool for attracting prospective customers. Engaging blog posts with clear, persuasive calls to action (such as asking them to sign up for a demo or register for a webinar) will bring prospects closer to your brand. That’s where your inbound email and social media marketing come in.

Lead Rank 246
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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. As B2B transactions grow more complex, with an increasing number of stakeholders, creating accurate buyer personas is critical. This should include blogs, case studies, and white papers.