Trending Sources

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices. They debated the impact of B2C trends on B2B distribution and purchasing. Now they own the market.

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B2B strategy, B2C results

Sales and Marketing

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. Issue Date: 2014-06-23. Author: George Pfeiffer. read more

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Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

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25 Effective B2B, B2C and Non-Profit Email Sign up Forms

Vertical Response

Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog. Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers. Make it Obvious. Virgin America.

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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”. Your business might be complicated, but your customer isn’t. One Human Being to Another.

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Why Are B2B Companies Ignoring B2C CX Practices?

The 1to1 Media Blog

But unless B2B customer experience practitioners want to run the CX race with one foot in a bucket, they should also learn strategy from Holiday Inn and Burberry, customer understanding from Vanguard and Virgin Mobile Australia, and design practices from Fidelity and the Spanish bank BBVA - the list of relevant B2C case studies goes on and on. It disappoints me when customer experience professionals at B2B companies won't even consider CX practices from business-to-consumer companies. There’s more… To read the rest of this blog posting click here or visit

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The 3 Keys to Great Email Deliverability for B2C Senders

Inside Campaigner

The large ISPs that make up the largest part of B2C lists have made it very clear that unengaged users are not good for a sender’s reputation and, ultimately, can be responsible for emails being relegated to the junk box. Missing out on the inbox means wasting all the hard work you put into your email marketing program. Permission. Measuring Interaction. Relevance. By Jeremy Saibil.

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Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skillsRegardless of what you sell and the process with which you sell it, there will always be buyers who will not base their buying decision on rational logic. I’ll even go as far to say there is no such thing as a 100% rational buyer.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. But what happens when a business has a problem? What does the business do?

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B2B and B2C are Dead, Long Live B2i

Software Business Blog

Just a few years ago, the B2B and B2C software purchasing processes were … different. Instead, they must move beyond traditional B2B or B2C sales by embracing a new approach that focuses on the individual. New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? It’s all about the Individual.

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B2B vs. B2C: What Does It Really Mean?

B2B Lead Blog

David Meerman Scott in this interview insists that B2B and B2C are essentially the same: “Ultimately it’s people doing business with people…I think a lot of business-to-business companies forget that and they think they’re selling to Xerox and IBM and Cisco. B2B and B2C both have a common ground: relationships. Tweet I’ve been having an identity crisis of sorts lately. Do you agree?

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How Your Positive Attitude Can Win You Sales


If you have been selling for a while, either as B2B or B2C, this […]. Have you ever been in a situation where everything about your product and sales process seemed so right; product quality, pricing, sales presentation, buying audience, and suitability of the product to soothe buyer’s pain points and yet deals are not closed? Tips and Tricks customer-centric sales process

Customer Experience Design Lessons From B2C & B2B Award Winners

The 1to1 Media Blog

B2C financial services provider Ally Bank and B2B professional services firm PwC Australia took home top honors in the design category of Forrester''s first annual Outside In Awards. In our recent report, Amelia Sizemore and I describe how--despite vastly different business models and target customers -- Ally and PwC followed strikingly similar approaches: human-centered design processes that involved a collaborative kickoff stage, extensive research, contributions from customers and multiple parts of the business, and numerous iterations of prototyping and testing.

Don't let B2C headlines change your B2B strategy

Buyer Zone's Lead Generation Blog

The big verticals - education and loans - are consumer-focused, and the concept was popularized by B2C names like LendingTree. As Chuck points out, it's essential to keep the distinction between B2B and B2C in mind any time you're reading a study or even a blog post that talks about the latest, greatest thing in lead gen or online marketing. Don't let B2C messages throw you off your B2B game. Lead generation basics b2b b2c leadgennews outsell socialmediaThe Outsell article is focused on media executives, but the lessons apply equally to B2B marketing and sales teams.

The Beauty Gap

A Sales Guy

Marketing Uncategorized b2c marketing brilliant marketing Dove Dove Reality Sketches Every once in awhile I come across something very moving in the world of sales and marketing. Stumbling on this video in my Facebook timeline is one of those times. This is a very, very powerful video. I get it, Dove is selling soap. But that doesn’t mean that their messages are any less valuable.

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31+ Flavors of CRM – Got B2C Sales CRM?


There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. B2B vs. B2C CRM. So what are the differences in the B2B and B2C sale.

B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. The reason they leave them out is they feel the customer is all business and they’re dealing with them either via email or some sort of a bidding process. It doesn’t matter. Time, emotion and personality still play a big role. . Timing is not just matching up your offering to the decision-making timeline the customer has. It’s more than that. Timing is about using the hours in the day and the days in the week to your advantage. What day of the week?

When it’s OK to Shi* Your Pants

A Sales Guy

Marketing Uncategorized B2C Sales This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views. I love it when a brand truly catches a wave and delivers on a great message. What do you think, is it a gimmick or will it increase sales.

B2B Mobile Marketing: 15 Ideas You Can Use Today.


If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

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10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years. Does it work? Here […].

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction. Build a relationship. The goal of marketing is also two fold. Make a friend. When done well, successful marketing.

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Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy. Second approach is for B2B, where my preferred style […]. Blog Closing a Sale Professional Selling Skills close closing closing techniques sales technique

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How Social a Social Customer Are You? - Think customers: The.

The 1to1 Media Blog

When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. When it comes to considered B2C purchases, the items respondents are most likely to ask for a recommendation via social are electronics/technology like computers, TVs, or apps (77 percent), entertainment like movies or restaurants (62 percent), and travel (54 percent). When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Advertise. Books.

11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship. Having an effective relationship with the customer can go a long ways to closing the sale and, more importantly, to closing sale after sale through an […].

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Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing. Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. Share on Facebook.

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Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

2017 New Sales Behaviors Replace Building Rapport with Building Trust

Increase Sales

In spite of all the hype about technology and salespeople becoming obsolete, people in the marketplace be it B2B or B2C still buy from people they know and trust. How many sales training programs focus on “building rapport?” ” Shouldn’t our sales behaviors be more intentional? Shouldn’t we be building trust from the first handshake, the first exchanged words?

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Manufactured output can provide raw or finished goods to B2B (Business-to-Business) as well as B2C (Business-to-Consumer) buyers who, in turn, sell finished goods as well as products for assembly to end-users in manufacturing, commercial/business or retail settings. How would IIoT customer loyalty programs differ/compare with traditional B2C customer loyalty programs? Her focus?

Always Remember Customer Service Is SALES!

Increase Sales

How many times do those in B2B or even B2C industries fail to understand customer service is sales. A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through: Must have website. Visibility. Overall customer service. Speed of delivery. Efficiency of checkout. One of the top seven performers was The Home Depot.

What Separates Elite B2B Companies From the Great Pretenders

The Sales Insider

But here’s the crazy thing about culture: what works wonders in B2C (business-to-consumer) doesn’t necessarily translate into runaway success in B2B (business-to-business). In business, your culture defines you. It determines whether you live or die. At least not in the beginning. When you’re building a B2B company, you must create — and aggressively nurture — [.].

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Telemarketing vs. Inside Sales

The Sales Insider

Telemarketing uses a scripted, single-call close, usually offering a small-ticket, business-to-consumer (B2C) product. On the surface, telemarketing and inside sales might seem similar. Both rely on the telephone to connect with prospects in lieu of face-to-face meetings. But that’s where the similarities end. Inside sales is not telemarketing, and telemarketing is not inside sales.

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Software Business Blog

For example, there used to be two simple sales paths for software buyers to follow – B2B and B2C. Software Business B2B B2C B2i B2i software buyer marketing contribution to the bottom line marketing touch points new buying behavior purchassing process sales cycle sales funnel software buyers software purchasing paths software revenue business software sales

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Episode 32 – Duct Tape Selling with John Jantsch

The Sales Blog

In the Arena Podcast b2b B2C Duct Tape Makerting Duct Tape Selling entrepreneur John Jantsch small business Social Media social selling Episode 32 – Duct Tape Selling with John Jantsch is a post from: The Sales Blog | S. Anthony Iannarino. It’s remarkable that John Jantsch and I had never been introduced to each other before now. Everyone knows John and his work helping small businesses at Duct Tape Marketing. Huffington Post calls him one of the top 100 people to follow on Twitter, and Forbes calls his site one of the top 100 for entrepreneurs. The release date is Tuesday. Show Notes.

Lies Do Not Inspire Customer Loyalty

Increase Sales

where there is low profit margin is essential in today’s highly competitive B2C marketplace. When will customer service people from wait staff to store clerks to everyone else in between realize lies do not inspire customer service loyalty. No lies do exactly the opposite. Lies build distrust and turn existing loyal customers into finding other solution providers. This is human nature.

How Sales Coaching Improves Novice Salespeople

Increase Sales

Rushing into selling without building a relationship especially in B2B or even B2C industries can spell disaster. Maybe it is just me, but there appears to be an onslaught of novice salespeople. And this also means a lot of unnecessary sales mistakes. Sales coaching is the simplest solution to insuring the success of those new to sales. Credit Share on Facebook.

Making Big Data Work for B2B Sales

Sales and Marketing

The same can be said for B2C sales. The same can be said for B2C sales. Issue Date: 2014-03-31. Author: Joe Boissy, Chief Marketing Officer, Vendavo. Teaser: B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence.

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The CMO’s Achilles' Heel

Sales Benchmark Index

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. B2C Cathy. Historically a ''B Player'' in B2C companies, not promoted beyond manager level. This is a major weakness heading into 2014.

Webinar Replay: Tips for Using Social Media in B2B Marketing


B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. First of all, most B2B companies share numerous posts per day, while many B2C companies have a lighter presence in terms of quantity of posts. Finally, B2B and B2C differ greatly in the areas of content strategy, goals and success measurements. Measuring Social Success.

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Social Selling Is More Than Just LinkedIn

Igniting Sales Transformation

Twitter was also part of the discussion and you’ll learn from Ian why Twitter needs to be part of your selling arsenal and how Twitter can be used for B2B and B2C selling. In this episode, I talked with Ian about social selling and his top tips for building your online brand. We kicked off with Ian’s definition of what social selling is and isn’t. About Ian: Ian Moyse.

One Sales Call Does Not Do It All

Increase Sales

We all know selling in the B2B marketplace and sometimes in the B2C marketplace takes more than one call. Wouldn’t it be great that with one sales call the customer would buy and become a loyal customer for life? So if we as salespeople know that then why do so many in sales stop at one, two or even three sales calls? 44% of salespeople give up after one follow-up (Source: Scripted). If people buy from people they know and trust, then how can one contact ever be enough? The average salesperson makes two attempts to reach a prospect. Source: Sirius Decisions). Today, not so much.

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