SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Close.io

AUGUST 30, 2019

This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. Creating the first channel and communicating with your colleagues (Slack). An example of such a product is Marketo. Image source: Marketo. Image source: ProfitWell.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

SalesHandy

MAY 22, 2020

There are 2 types of outbound sales practices: B2B and B2C. B2C outbound sales. B2C sales processes are handled by Telecallers (inside sales team) or BDEs. B2C companies focus on cold calling tools to simplify their calling activities and become more productive in it. Types of Outbound sales. B2B outbound sales.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Marketo Engage. Cross-channel engagement.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Prior to Tealium, she held leadership roles at Engagio and Marketo. Melissa Murillo. She has a passion for mentoring women and helping them find their love of sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Nutshell

MAY 13, 2019

We worked across the B2B and B2C spaces for all kinds of companies, from local startups like Quizzle and Amplifinity, to larger enterprises like Quicken Loans, Cisco, and Compuware. Sales and marketing alignment is a hot topic and one that Marketo calls “potentially the largest opportunity for improving business performance today.”

Top of Funnel 96

Top of Funnel Marketing Qualified Lead Marketing Sales Qualified Lead 96