article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2C 209
article thumbnail

Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”. Get those referral introductions!

B2C 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Helpouts Not Ready for Business to Business Markets

Fill the Funnel

Google’s newest initiative is a tool/service they call Helpouts by Google. It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. How to sign up to teach your topic on Helpouts by Google.

Google 113
article thumbnail

Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

From B2C to B2B. One day, out of the blue, we got a message from a top-senior executive at Google. She was super excited: “This is EXACTLY what I want to do internally at Google. She was super excited: “This is EXACTLY what I want to do internally at Google. The Google deal fell flat. It was mid 2007. Awesomesauce!

Oracle 53
article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. People who find Airbnb offerings do so by typing “Airbnb Chicago” or other destinations into Google. That’s not how B2C marketing works anymore.

Marketing 120
article thumbnail

3 Things Your Prospects Aren’t Telling You

Shari Levitin

That’s why companies like Facebook, Google, and Dell are investing billions of dollars in upskilling their employees to sell and service customers in a “hybrid environment.”. Meaning, the new frictionless experience of buying online, B2C, influences our expectations for all B2C and B2B transactions. Think about it. New Porsche?

article thumbnail

Human-AI Collaboration: The New Frontier in B2B Sales

Allego

Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. Revolutionize Sales Excellence with AI Watch Revolutionize Sales Excellence with AI to learn how to harness AI to develop sales reps’ skills, leverage Conversation Intelligence to optimize limited managerial time, and more. But they can’t do it alone.

B2B 71