article thumbnail

With All the Change, It’s Still About the Client

Pipeliner

Your transportation logistics client that generated 80% of their business from the airline industry has seen Avianca, Compass and Virgin Australia simply disappear. As with your transportation client, the definitions of success have changed. To understand how to convert this mindset into actions to take now, let’s ponder a B2C example.

article thumbnail

The B2B Marketer’s Guide to Virtual Reality

Zoominfo

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Through the use of a virtual reality headset or other equipment, users are transported into a simulated world they can control and interact with. Sales of VR and AR devices will reach $1.8 billion in 2018 ( source ).

B2B 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Here’s an example: Subject line: [Prospect's First Name], where did the year go?

Data 117
article thumbnail

The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Let me give you an example to illustrate the point; One of the brightest CMO’s I’ve ever had the pleasure of serving as an agency partner is Greg Reid, former CMO of YRC Worldwide. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. An unknown brand is untrusted.

B2B 306
article thumbnail

The definitive guide on how to write a business plan (free templates)

PandaDoc

However, remember to follow whatever example a bank or loan agency gives you down to the letter. How will it be transported? We suggest these seven: Your customers: Are you B2B or B2C? Transportation (if you’re selling a product). With that in mind, we are going to break down each component. Is there packaging?

article thumbnail

Who Wins the Future of Automation: Human, or Machine?

Pipeliner

One very important example is agriculture, which is highly automated today. An Example of Coming Radical Change. By taxi (or Uber, Lyft, or other transportation network company) drivers? For example, the BMW M3 internal combustion engine costs between $3.5k Point of No Return. By truckers? By bus drivers?

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Take Apple, for example. I’ve also outlined how you can iterate and optimize as your company evolves, and you’ll find helpful examples of how we’ve broken these steps down at my most recent company, SalesHero. Using SalesHero as an example, the buying center breaks down like this: 3. Test your messaging.