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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 76
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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not? You’re at the right place!

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Are you in Social Media Denial?

SBI Growth

This statement covers B2B, B2C and B2G. With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Join groups. Endorsements.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

While the most common point of frustration among all age groups was pricing, younger buyers had greater problems with competence during the buying process and relationships with sales representatives. Buyers want to be known and understood in both B2B and B2C buying situations.

B2B 130
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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 146
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Sales & Acquisitions: Bridging the Gap with Joe & Christina Armentano

criteria for success

Current trends in B2B and B2C buying and selling. Look into leadership groups, such as Vistage. If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at podcast@criteriaforsuccess.com. Christina Armentano on LinkedIn.

B2C 98
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Is social media the friend or foe of a marketer?

Velocify

“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” While the essay is aimed at school marketers, I think that the arguments hold true for every type of B2C business. appeared first on Leads360 Blog.