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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Most sales professionals think of social media as a networking tool — which is true, but it's also a powerful search engine, enabling you to identify and research leads with just a few clicks.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame. As they grow and expand their networks with quality connections, company exposure grows. OPTIMIZE THE COMPANY LINKEDIN PAGE.

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Social Selling is Personalized Selling

No More Cold Calling

My colleague, Nancy Nardin, knows about every sales tool there is. However, as she once told me, “Unless a tool increases productivity, it’s a waste of time.” Nancy understands that social-selling tools can’t replace personal conversations. The key is to do it strategically and use smart tools. Great advice!

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Contact with the second group, on the other hand, should be as automated as possible.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Social media is an effective marketing tool for B2B businesses to increase and maintain traffic on their site. Brogan Renshaw .

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Get the Gatekeeper on Your Side

No More Cold Calling

Learn more about the power of referral selling from some of this month’s blog posts: Forget B2C or B2B—Focus on H2H Instead. Read “ Forget B2C or B2B—Focus on H2H Instead.”). The better strategy (for everyone involved) is to give your team the tools and training they need to find their own solutions. Wants It All—Right Now.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. We examined which topics increased their share of consumption across all traffic within ZoomInfo’s extensive network. Glad you asked!