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Pandemic selling by the numbers

Sales and Marketing Management

Author: Paul Nolan Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to the COVID-19 pandemic, while 56% have pivoted to a new business model to survive. B2C having a tougher time of it. Pivoting in the pandemic.

Pivotal 177
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3 Things Your Prospects Aren’t Telling You

Shari Levitin

Meaning, the new frictionless experience of buying online, B2C, influences our expectations for all B2C and B2B transactions. If you’re selling retail or B2C, ask yourself how will my customer feel when they check in to the front desk, look around the showroom, and complete their purchase? Customer expectations have shifted.

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The Benefits of Hyper-Personalization for B2B (video)

Pipeliner

Another example is a meditation coach whose primary idea was to build an online meditation course for B2C but ended up making B2B partnerships with rehabilitation clinics all over the United States. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. Opportunity Finder.

Benefit 98
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Sellers and Buyers Out of Sync: What the CEO Should Do

Alice Heiman

They are used to a digital experience when making a B2C purchase. What pivots does your company need to make? . Consider the following: 43% of B2B buyers prefer a rep-free experience, hypothetically. When asked, they claim, “If I could, I would.” And why not? Consider the human brain in a digitally dominated world.

Buyer 91
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AI’s Role In Sales and Marketing

Sales and Marketing Management

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. B2C companies dominate when it comes to using AI for most marketing activities. Examples of how this would work in B2B involve the same principles that have driven success in the B2C world.

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

The “Aha Moment” in the Product Experience: Defining Critical Milestones: The “aha moment” is pivotal, representing when users grasp a product’s unique value proposition. It could be the successful completion of a task, the realization of a time-saving feature or any experience that resonates with the user.

Loyalty 95
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B2B Sales Training Techniques and Best Practices

Highspot

It plays a pivotal role in nurturing top selling talent who contribute to company growth. The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. What is B2B Sales Training?

B2B 52