Increase Sales

article thumbnail

60,000 Unique Visitors Means Nothing – Part 2

Increase Sales

This is a benefit statement. Does this benefit mean something or nothing to you? So just be careful that you in your quest to increase sales do not succumb to a benefit statement such as “our site receives 60,000 unique visitors.” If your small business has very little Internet traffic, it may mean something.

article thumbnail

Please Let's Stop Selling Buggy Whips

Increase Sales

Finally, savvy home owners from their own research and engage in marketing their homes without the benefit of a realtor. Look to understand the benefits of owning a particular home. No wonder eople are starting to question the value of having a listing realtor. So what should today’s realtors do? Listing is not selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cluelessness of Those in Social Networking

Increase Sales

And then these same so called smart small business owners complain about not receiving any benefit (increase sales) from their social networking efforts. I wish there was a benefit but we all have to make decisions that affect our time. I posted “Good Bye” to see if anyone cared and it appears they don’t.

article thumbnail

How Your Marketing Turns on Sales Objections – Part 03

Increase Sales

When marketing your solution, the fallback position is to ignore the results while focusing on features and benefits. Features and benefits are old school because today’s buyers are far more educated and now this may create sales objections. Ignoring Results and Sales Objections.

article thumbnail

A Day of Rest Just May Increase Sales

Increase Sales

Having a good religious background and being fairly consistent in attending church on Sunday, I have discovered that resting has incredible benefits. Throughout history, there are individuals who have benefited from resting by taking short naps during their hectic: Albert Einstein. Thomas Edison. Winston Churchill. Stonewall Jackson.

article thumbnail

Old School Sales Still Tops New Sales

Increase Sales

Unless you are selling in a complex sales environment, the majority of sales presentations are for the benefit of the salesperson not the sales lead. Sales research suggests less than 2% of all sales are made on the first contact. #6 6 – Deep six the sales presentations.

Loyalty 139
article thumbnail

Realtors – Your Marketing Message Sucks – Part 01

Increase Sales

Call us to hear about even more benefits of listing your home with us. ” Fifth, what benefits? Pre-qualification is not a benefit, but a necessity when selling a home in today’s marketplace. Given what I have seen, selling a home through a realtor does not present many additional benefits for the cost. * * * * *.