The Sales Hunter

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Customers Buy Features at COST. You Sell BENEFITS at a Profit.

The Sales Hunter

Unless they see some sort of value or benefit in it, they wouldn’t. Your key is to uncover from the customer at least 3 needs they have or benefits they desire. Blog Closing a Sale Consultative Selling Motivational Sales Speaker pricing benefits features price profit' Why would anyone pay more for something?

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VIDEO SALES TIP: Your Customer Wants Outcomes, Not “Benefits”

The Sales Hunter

Sure, we’ve all heard that salespeople need to focus on “benefits,” not “features.” Check out the below video to see what I mean about outcomes rather than benefits: Copyright 2013, Mark Hunter “The Sales Hunter.” When you do this, you will be able to close faster and at better profit margins.

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How Crucial are Benefit Statements?

The Sales Hunter

We are digging deeper into the 6 secrets of sales prospecting success and now we have arrived at the role of benefit statements. . The answer is in leaving what I refer to as a strong “benefit statement.” If you don’t believe with 100% certainty they will find value in it, then it’s not a benefit statement.

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Who is Your Sales Meeting Benefitting?

The Sales Hunter

We all have sat through good and bad sales meetings, and it’s time to get serious about what I see happening far too often. The problem is the weekly sales meeting the manager has with their sales team. You know what I’m talking about. You probably are either in one on a regular basis […].

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Selling Benefits and Not Features: Why is This So Hard to Do?

The Sales Hunter

One of the best examples I’ve found when trying to see the difference between product features and customer benefits is to think of it in terms of music. I buy it based on the benefit I’m going to receive from listening to it. What are the benefits you want fulfilled?

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OPiuM and How You Can Benefit From Using More Of It

The Sales Hunter

Recently I’ve been on a personal mission to use more OPiuM, and I like how I feel. I like what I see and I really like the end result. It comes down to being willing to let go. I’ve found that has been my problem for far too long — I haven’t been willing to […].

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Why Selling Product Features Doesn’t Work

The Sales Hunter

Looking at this site got me thinking about product features and benefits. Customers buy benefits. Benefits are specific to the customer. Are you selling features and trying to disguise them as benefits? A benefit is not a benefit until the customer you dealing with says so. Sorry, but I don’t!

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