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How Mission-Driven Companies Benefit From Founder-Led Sales

Alice Heiman

It’s not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch. She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.

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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

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10 Ways to Leverage Your LinkedIn Company Page

Vengreso

Your LinkedIn Company Page (called LinkedIn Page) is an important branding opportunity that many businesses aren’t taking advantage of. There, you can develop thought leadership, share content from your company’s influencers, reveal your company culture to attract new talent, and increase your company’s visibility!

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10 Ways to Leverage Your LinkedIn Company Page

Vengreso

Your LinkedIn Company Page (called LinkedIn Page) is an important branding opportunity that many businesses aren’t taking advantage of. When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services.

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4 Types of Sales Positions That Can Never Be Replaced by AI

Understanding the Sales Force

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Fifteen years later, their products have a place at the very top of the sales funnel.

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How to Use LinkedIn Sales Navigator to Find Warm Leads

Vengreso

LinkedIn Sales Navigator is arguably one of the most powerful social selling tools available – but most teams are underutilizing it. We are seeing only about 20-30% adoption, on average, in our clients, and even many of the power users are not maximizing the incredible potential LinkedIn Sales Navigator offers.

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Sales Talk for CEOs: Benefits of Hiring a Sales Leader with Gary Goerke (S1:E9)

Alice Heiman

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Gary Goerke, the CEO of Clarity Voice , a company that offers unified communications as a service. . Gary and Alice discuss the decision to hire a sales leader in your business – and how whether or not to do so is just a question of if you want to grow or not.

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