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3 Examples Of How You Can Use Vainu Custom Industries To Create Hyper-Targeted Micro-Segments

Vainu

It’s B2B sales 101. Use SIC code 6199, and you'll quickly find a list of companies in that industry. They can assist in identifying the particular organizations that benefit from your product or service and then selling to them. However, traditional industry codes, like NAICS and SIC, have two major weaknesses:

Segment 118
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Successful Lead Generation - One Size Does Not Fit All

Pointclear

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

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Ethical Selling

Pipeliner

“Every ethics question a business person could face comes down to a question you face on your very first sale: what are you willing to do for a buck?”, Philip Broughton wrote in his book, Mastering the Art of the Sale. The question needs to be asked at every company. A sales trick that predates the invention of snake oil.

Journal 72
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Lead Generation Best Practices: Summarizing the 7-Part Series

Pointclear

” In this seven-part series, we’ve taken an in-depth look at the “processes, practices and systems” that are widely recognized as “improving an organization’s performance and efficiency” in the area of sales and marketing lead generation. Sales and marketing resources will operate more efficiently.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. High-quality data, intelligence, and insights are undeniably going to be the foundation for how companies execute on their go-to-market strategies. Foundational Data for Sales and Marketing.

Lead Rank 246
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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. Until then, Keep Your Sales in OverDrive!