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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need. Rather than hire a sales force, Matt has employed two sales strategies.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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ZoomInfo’s 10 Most Popular Companies

Zoominfo

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. As of 2018, the company has generated more patents than any other business. Let’s dive right in!

Company 100
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The Importance of VoIP in a B2B Sales Strategy

Sales and Marketing Management

Author: Seamus Dunne How is your business performing regarding its current sales figures? Communication is the basis of any solid sales platform and a handful of VoIP strategies can help to maximize your current efforts. So, what utilities should be employed and what are the benefits associated with each? Click-to-Dial Options.

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10 Types of Sales Calls: What to Know and How to Use Them

Hubspot Sales

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

The new year is upon us, and this year looks to be anything but easy for telecom sales. It was rollercoaster of a year last year for enterprise sales: It’s not how we start in January but how we finish in December that counts. The changing macroeconomic conditions have created a more competitive climate and extended sales cycles.