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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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The Benefits of Business Benevolence

Sales and Marketing Management

Here’s how your firm can reap the benefits of benevolence, give back to your community, grow your reputation and make valuable contacts. The post The Benefits of Business Benevolence appeared first on Sales & Marketing Management.

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How Custom Software Development Benefits Your User Experience

Sales and Marketing Management

The post How Custom Software Development Benefits Your User Experience appeared first on Sales & Marketing Management. Custom website development improves user experience and gives you an edge over your competition.

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Unleashing Marketing Potential Through Continuous Learning and Innovation

Sales and Marketing Management

How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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Top 10 Benefits Of Hosting A Sko

Sales and Marketing Management

Taken from "The Complete Guide to Sales Kickoffs" published by Brightspot, this list of benefits can help you assess your own SKO efforts and plan for the future. The post Top 10 Benefits Of Hosting A Sko appeared first on Sales & Marketing Management.

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The New Wave of CMS Solutions and Their Benefits

Sales and Marketing Management

Effective and efficient content management is vital in an era of self-educated buying teams The post The New Wave of CMS Solutions and Their Benefits appeared first on Sales & Marketing Management.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. This is where Steve Molis comes in.