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Prospects Do NOT Care About Your Features and Benefits

The Center for Sales Strategy

Here is a truth bomb that might just revolutionize your sales strategy. Brace yourself because I'm about to tell you why your meticulously crafted pitches about features and benefits are falling on deaf ears. It is time to shift gears and move beyond the traditional features and benefits spiel. Yes, you heard that right.

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Sales prospecting made easier

Sales 2.0

Meanwhile most high tech companies accept this level of productivity in their sales departments. This post describes a framework that I have found over the last two decades can really change the math on prospecting. It can be a critical step in filling your sales pipeline with great opportunities. Your prospect decides to do?

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Prospecting Fundamentals To Practice During Summer

The Pipeline

While we should always be developing our skills, here are three prospecting fundamentals to practice during summer. Prospecting Fundamentals. Summer is a great time to update or develop a prospecting process, different from your sales process. But for the Calculator to add benefit, you need to know your numbers.

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Tell Your Prospect How You Failed

The Sales Heretic

Stories and case studies are powerful sales tools. They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them. Everyone’s stories are the same.

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?

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5 Patterns To Interrupt In Prospecting Outreach

The Pipeline

The first interruption triggers the “sales-defence” mode, you need to interrupt that defence mode, move things to neutral ground. Here are 5 patterns to interrupt in prospecting outreach, phone, email, whatever. Salespeople see it as familiar, and take their eyes off the appointment, and go for the sale, mistake.

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights?

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. You will learn: What sales engagement is. How to measure your sales engagement efforts. Effective communication techniques. How to build an effective cadence.