Sales Training Connection

article thumbnail

Features and benefit selling – a new look at an old friend

Sales Training Connection

Features vs. Benefits. A distinction that can be useful in helping make that connection is the one between Features and Benefits. The Feature-Benefit distinction has been around for a long time. Benefits focus on the value those Features can bring to a customer. Benefits are both tangible and intangible.

Benefit 101
article thumbnail

12 tips for storytelling during sales calls

Sales Training Connection

Build up your story inventory – Have an appropriate story ready to illustrate a point and advance the sale. End with an unexpected benefit – When possible, share unexpected benefits. ©2018 Sales Momentum® LLC. Role-play the telling in advance – It always sounds different when you hear what you say aloud!

Benefit 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B sales – is more better?

Sales Training Connection

But the study was about B2C sales. Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. However, when we turn to our observations from hundreds of sales calls over the years, we believe there is merit to the argument. ©2014 Sales Momentum ®.

B2B 117
article thumbnail

Sales and Storytelling – 16 tips and 3 shout-outs for help

Sales Training Connection

Storytelling and Sales. Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. Much has been written about the importance of storytelling to sales success. New sales rep. We’ve shared 12 tips in a prior blog.

Hiring 119
article thumbnail

Storytelling – another best practice for sales success

Sales Training Connection

Much has been written about the importance of storytelling to sales success – including eight tips for storytelling we posted in an earlier blog on Sales Training Connection. Recently the Sales Benchmark Index built on this argument by identifying additional specific tips for getting better at storytelling.

Benefit 136
article thumbnail

4 sources for identifying leads in complex B2B sales

Sales Training Connection

Identifying Sales Leads. Mutual benefits are the most frequent outcome. In most cases, references turn into a meeting that is positive or a sale that is highly successful. This means the person providing the reference benefits as much as the person receiving it. ©2013 Sales Momentum ®. Timing matters. Final Note.

article thumbnail

Professional service sales – leveraging the power of the team

Sales Training Connection

Sales teams in professional service firms. Team selling does not guarantee sales success. This can be a particularly important competitive advantage in the professional service sale. This can be a particularly important competitive advantage in the professional service sale. ©2013 Sales Horizons, LLC.