The Data Behind Sales Managers of Elite Teams
Anthony Cole Training
JULY 13, 2023
Learn about the "Coachable" Sales Competency in this blog taken from OMG's recent webinar: The Data Behind Sales Managers of Elite Teams.
Will You Take Steps to Secure Your Business’ Data Better?
Smooth Sale
MARCH 6, 2024
Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? One of the most important ways is to ensure that you are securing your business’s data as well as you can. Encryption means that data is more challenging to read.
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Intent Data is a superpower. Here’s why.
Zoominfo
MAY 27, 2021
In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.
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The Impact of Poor Data Quality on Sales and Marketing
SBI Growth
MAY 29, 2020
Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.
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9 Data-Driven Ways to Use Generative AI for Marketing
Zoominfo
NOVEMBER 20, 2023
The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.
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Data Privacy in Marketing: Best Practices for Protecting Customer Information
Connext Digital
APRIL 22, 2024
As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes.
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New Content Marketing Objectives: First-Party Data Collection
SalesFuel
APRIL 19, 2024
This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?
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July 2019 B2B Blog Post Round-Up
Zoominfo
JULY 9, 2019
Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.
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Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences. Loyalty marketing has evolved over the years.
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First-party Data is your Key to Targeted Email Marketing Success
Connext Digital
FEBRUARY 23, 2024
The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. In email marketing, precision targeting is paramount.
Data Quality Concerns Impact CCPA Business Projects
Zoominfo
JANUARY 21, 2021
When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.
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The Difference Between Firmographic and Technographic Data
Zoominfo
JULY 3, 2020
The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?
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Data Decay & B2B Database Marketing [Infographic]
Zoominfo
JUNE 25, 2019
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.
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How Sales Leaders Activate Key Data to Drive Alignment
SBI Growth
FEBRUARY 16, 2021
Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.
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Using Data to Drive Sales Strategy & Execution
SBI Growth
JANUARY 28, 2021
As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.
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Optimize Your Data Strategy to Never Miss Another Sale
SBI Growth
JULY 8, 2020
The data was bad. Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.
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7-Step DIY Data Segmentation For Account-Based Marketing
Zoominfo
NOVEMBER 22, 2019
In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.
3 Takeaways from ZoomInfo’s 2019 Technographic Data Report
Zoominfo
MARCH 27, 2019
The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. The 2019 Technographic Data Report for B2B Sales Organizations.
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222 Is Your Lead Generation Data Leading You Astray?
No More Cold Calling
MARCH 1, 2018
You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?
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249 Give the Gift of Automated Data Maintenance [Infographic]
Zoominfo
DECEMBER 16, 2018
“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . The Impact of Bad Data on Sales.
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10 Recruiting Blogs to Bookmark Today
Zoominfo
JUNE 28, 2018
As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list.
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Cold Email, Warm Leads: Where Does Good Data Come From?
DiscoverOrg Sales
FEBRUARY 19, 2018
The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. The overall data includes data from DiscoverOrg.
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254 35+ Statistics About Dirty Data
Zoominfo
AUGUST 27, 2018
From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business. Let’s look at the consequences of inaccurate data. Here are 36 statistics about dirty data that highlight the importance of database maintenance. Still not convinced?
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Sales Tech Evolution: From Sales Data Lists to Sales Workflow Clarity
Tenbound
APRIL 24, 2024
In the beginning, there was Data. The post Sales Tech Evolution: From Sales Data Lists to Sales Workflow Clarity appeared first on Tenbound. Sales Tech Evolution. We had lists in a spreadsheet. Then, Sales Engagement Platforms, offering a daily workflow and a spam cannon. What’s the future hold for Sales Technology?
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The Definitive Guide to a Data-Driven PR Strategy
Zoominfo
MAY 23, 2019
There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ).
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Are Sales People Investing in AI? [New Data]
Hubspot Sales
JULY 7, 2023
In this blog post, we'll explore why some sales teams are investing in AI, why others aren't, and which companies are leading the way in AI adoption. Several factors drive this trend, so let's break down how we know from survey data and insights collected in the State of AI 2023 Report. Are sales teams investing in AI?
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The Impact of Bad B2B Marketing Data
Zoominfo
DECEMBER 3, 2018
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.
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How Will Advances In Artificial Intelligence Change The B2B Data Industry?
Zoominfo
AUGUST 31, 2020
Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. One provider has the top level domain “.ai”,
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June 2018 B2B Blog Post Round-Up
Zoominfo
JUNE 3, 2018
Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. And, unfortunately, data hygiene is a significant problem amongst modern marketers.
A Plethora Of Data
Partners in Excellence
MAY 3, 2022
” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. When I meet with managers, I ask them, “What data do you use to monitor performance?”
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February 2019 B2B Blog Post Round-Up
Zoominfo
FEBRUARY 5, 2019
Welcome back to our B2B Blog Post Round-Up series. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails.
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Automated Data Hygiene: 2019 Database Maintenance
Zoominfo
AUGUST 7, 2019
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. The importance of ongoing data hygiene.
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150 May 2019 B2B Blog Post Round-Up
Zoominfo
MAY 21, 2019
Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. The post May 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.
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B2B Blog Post Round-Up: Choosing Influencers & More
Zoominfo
APRIL 9, 2018
Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. 2. The Beginner’s Guide to Data-Driven Recruiting. How to Drive More Traffic to Your B2B Blog. Continue Reading.
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How virtual data rooms benefit modern investment banking
PandaDoc
MARCH 4, 2024
A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. What is a data room for investment banking?
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Mastering Data-Driven Prospecting and Social Selling
Pipeliner
OCTOBER 31, 2023
In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies. The absence of a clear, data-driven approach can render prospecting efforts less effective and less efficient. Discover how a data-driven approach, strategic engagement.
What is the True Cost of Bad Data for Your Business?
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.
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Maximizing B2B Data for an Unbeatable Sales Pipeline
Lead411
AUGUST 22, 2023
Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.
Effectively Leveraging Data with Nick Amabile
criteria for success
NOVEMBER 15, 2021
Nick is the CEO and Principal consultant at DAS42 , bringing world-class analytics and big data technologies to organizations of all sizes and stages in their life cycle. Incorporating data in to the workflow of sales (and marketing) teams. The key aspects of data governance, such as: Quality. Subscribe to our blog !
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Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Why is technographic data so important? As it turns out—a lot.
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The Importance of Clean Data When Prospecting
Predictable Revenue
MARCH 1, 2023
Jake Biskar joins the Monthly Meta Podcast to discuss the importance of clean data when prospecting and tips for better email outreach. The post The Importance of Clean Data When Prospecting appeared first on Predictable Revenue.
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What is A.I. doing for the B2B sales data world?
Lead411
APRIL 11, 2024
doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. What is A.I. Enhancements: 1. Obstacles and Concepts of Morality: 1.
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Unveiling virtual data rooms (VDRs) for due diligence processes
PandaDoc
MARCH 22, 2024
This is where virtual data rooms (VDRs) come in. Let’s highlight how virtual data rooms can help you enhance the due diligence process by ensuring data security, streamlining workflows, and facilitating seamless collaboration. What is a due diligence data room? How can a virtual data room help with due diligence?
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Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411
Lead411
APRIL 4, 2024
Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.
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