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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film.

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Direct Mail Done Right

The Sales Heretic

Regular readers of this blog know that I like to point out egregious examples of bad sales and marketing efforts. I recently received the above postcard in the mail from my realtor—and friend—Bob [.]. Like this one. And this one. Oh, and let’s not forget this one. But I like to highlight good examples as well.

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The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Direct mail advantages and disadvantages.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But much like direct dial communication , direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. For them, it’s worth getting physical — stop relying solely on digital channels and integrate direct mail and gifting into your sequences.

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Direct Mail Marketing: What it is, Why Snail Mail Works, and How to Execute it

G2Crowd - Sales Blog

Despite what the internet would have you believe, direct mail isn’t dead.

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October 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Consider these statistics: In 2017, global e-mail users amounted to 3.7 That brings us to the end of this month’s B2B Blog Post Round-Up.

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