article thumbnail

500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. Everybody laughed — except for Dan.

Hubspot 91
article thumbnail

5 Ways To Develop Your B2B Brand

Zoominfo

your blog should live on your website, whereas your social media can play around with different forms of content. Distributing style guides provides people with a standard for all brand communications. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo.

B2B 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Examples 208
article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

Examples 130
article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

In a similar study by HubSpot. Pro tip: Read more about social commerce in this blog post. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot. HubSpot makes it easy with this ecommerce guide. According to Insider Intelligence , nearly 36% of internet users in the U.S.

Trends 98
article thumbnail

A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

Marketing leaders can use this blog post as a blue print to guide your marketing team to success. LinkedIn’s Sponsored Updates are a match made in heaven to distribute your content to personas. You can distribute content directly to any segment of LinkedIn’s audience. Mike Volpe , CMO at Hubspot. Case Study.

LinkedIn 259
article thumbnail

How to Build an SMB Prospecting List

BuzzBoard

SEO-optimized blog posts, informative videos, and engaging social media campaigns can attract the attention of potential clients. Implement Localized SEO Strategies Optimize your website and blog posts for the types of products and services your Ideal Customer Profile searches for and which you have an offering to meet them with.