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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

Examples 130
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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars.

Lead Rank 309
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? In this blog post, we'll cover the following: What is a digital product? For example, HubSpot started as a CRM but has since expanded digital product offerings. For example, setting up an online store is easy when using tools like HubSpot’s free CMS.

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How Can I Use Content Marketing to Nurture Leads Like a Pro? Content is King!

BuzzBoard

This involves generating a consistent supply of quality blog content ideas, capitalizing on social media marketing, employing effective lead magnets, and crucially, devising a well-organized content calendar. Thus, the blog must deliver compelling, pertinent, and one-of-a-kind content that imparts value to the readers.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

These blurbs were then used to create a 4 different ebooks about content marketing used to promote the event. When it comes to killer content marketing, Hubspot takes the top spot –with a blog filled with valuable material, accompanied by a social strategy that is equally as entertaining as it is engaging, it’s no wonder.

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5 ideas that will impact your sales career

Sales 2.0

David pretty much defined content marketing about the same time Hubspot were thinking that way and now Hubspot is a newly-minted public company. He was the keynote speaker at Hubspot’s first Inbound conference. This means you don’t need to spend hours writing blog posts and ebooks.

Lead Rank 300