SBI Growth
AUGUST 25, 2012
The web sites they visit, webinars they attend, e-books and blogs they read. For more on lead scoring, see this posting on HubSpot. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.). Marketing has to answer the call.
SBI Growth
APRIL 20, 2013
McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What tweets, blog posts, Facebook comments, YouTube videos, etc. Following competitors’ company pages for major updates and product launches.
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Pointclear
MARCH 31, 2011
The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.
Pointclear
AUGUST 30, 2012
He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.
The Pipeline
JULY 29, 2011
As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. As Mike Volpe of Hubspot says, “if you are not building your fan base now you are basically dooming yourself on SEO in the future.” I wrote a blog on the same topic several months ago.
Pointclear
MARCH 6, 2012
She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Brian Halligan, CEO and Founder of HubSpot. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.
Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketers: Learn, Get Involved & Blog. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up.
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