DiscoverOrg Sales

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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

In our previous guest blog on “ Adventures in Account-Based Marketing ” ( original post from Terminus), I outlined the importance of taking a data-driven approach in your account-based marketing program and introduced a model I refer to as Fit + Intent + Engagement. Fit, intent, and engagement. ABM Success Is the Path to Efficient Growth.