Increase Sales

MARCH 3, 2014

Mid-size to small businesses lack the resources of time, money, energy and emotions found within much larger organizations. Within each of these marketing activities, you can unlock the power of three as noted below: Inbound Marketing Activity. #1. Solution page(s). Resource page(s). Social Media. Website (organic searches). Cold” calling.

Inbound 114

Inbound Outbound Marketing Direct Mail 114

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SEPTEMBER 13, 2015

Our brains are control centers with a designed purpose to function using the least amount of energy. That stored energy is for those fight or flight moments still embedded into our DNA. Now some may feel this talk of soul is the last a blog about leadership, small business and sales should be addressing.

Ideal Customer Profile 70

Ideal Customer Profile Energy Twitter Small Business 70

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MARCH 31, 2014

So you have your marketing calendar in place, you are blogging regularly, sharing the social media posts of others and doing your follow up with all those new sales leads. So what should a time strapped, stressed out and energy depleted small business owner or sales professional do? Stop and breath is the first step.

Ideal Customer Profile 112

Ideal Customer Profile Outsourcing Services Social Media Inbound 112

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MAY 26, 2015

Each day turns into another one where you may write a perfunctory blog; send out some social media updates; go to a business to business networking event to uncover some more sales leads; make those necessary phone calls; or meet with a new ideal customer. Think how you can infuse some of that energy into your own marketing actions.

Marketing 70

Marketing Infusion Social Media Ideal Customer Profile 70

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FEBRUARY 3, 2014

Crystal King, Social Media Manager for Keurig at the Social Media.orgs Blog Conference in Boston explained the reason behind a recent “delight and surprise” marketing campaign. This type of behavior drains the limited resources of time, energy, money (profits) and emotions by all involved. Share on Facebook.

Social Media 124

Social Media Marketing Small Business Small Business 124

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AUGUST 29, 2012

He had been reading my business column as well as this blog. He specifically mentioned he has been reading my blog for some time and I noticed we shared one common LinkedIn discussion group. Yesterday for example, I had business lunch with someone that I connected through via local social media.

Social Media 130

Social Media Influencer Media Small Business 130

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AUGUST 19, 2011

Trying and wishing to increase sales is a waste of the precious resources of time, energy, money and emotions. A special thanks to all who regularly come by and read this business and sales blog, Your continued support has resulted in this blog achieving an Alexa.com ranking of under 200,000 as of today. Share on Facebook.

Small Business 115

Small Business Small Business Energy Facebook 115

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FEBRUARY 29, 2012

Then you spend a lot of energy trying to be the vendor they were looking for, doing things that are outside your normal scope of activity, all to live up to an expectation you’re not interested in meeting anyway. When chasing prospects who don’t need what makes you unique, a few things could happen. Even worse…. they become your customer !

Energy 106

Energy Facebook Vendor Twitter 106

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JUNE 13, 2012

Many articles, blog posting and research papers have been devoted to ensuring why sales training is both efficient (doing things right) and effective (doing the right thing). A recent rerun of the movie the Good, the Bad and the Ugly reminded me of why sales training works or does not work. After all, if I do not do it, my competitors will.”

Training 165

Training Lead Rank Small Business Small Business 165

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SEPTEMBER 19, 2012

This blog comes on the heels of a perplexing – and poorly conceived – response to an offer I’d recently made to a small business owner who also happened to be a personal friend. She was appreciative and effusive in her enthusiasm and promised that she’d put all of her energy into the questionnaire on her upcoming days off.

Media 144

Media Small Business Small Business Film 144

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JUNE 28, 2012

Anthony Iannarino, addressed this question in his blog entitled “No Experience Required.” From my experience, most people including those who earn a living by selling truly do not know their strengths because of early education conditioning places way too much energy on their weaknesses. “ Another colleague, S.

Coaching 144

Coaching Training Small Business Small Business 144