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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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COVID Layoffs are obsoleting existing B2B lists & draining sales energy

eGrabber

Marketing to lists & people who don’t exist, getting email bounces and dropped phone calls drain the precious energy which sales and marketing teams badly need at this point in time. If you already have a highly targeted list of prospects that you purchased or built from trade shows, we recommend you update them.

Energy 52
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COVID Layoffs are obsoleting existing B2B lists & draining sales energy

eGrabber

Marketing to lists & people who don’t exist, getting email bounces and dropped phone calls drain the precious energy which sales and marketing teams badly need at this point in time. If you already have a highly targeted list of prospects that you purchased or built from trade shows, we recommend you update them.

Energy 52
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How to Build Prospecting Lists that Yield the Best Results

eGrabber

This blog post will help you know about it in detail. Attend Industry Events & Conferences: Industry events, trade shows and conferences are great places to meet potential prospects. Click to know how you can quickly build prospecting lists from trade shows , events and conferences. Let’s dive in.

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The Beginner’s Guide to Brand Activation

Zoominfo

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

In the meantime, check out this past blog post for a taste of preview of what you’ll learn. Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time.

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FU Is For Follow Up

The Pipeline

If you follow this blog, you may have seen that several times I have suggested that those people who are not cut out for a career in sales, should seriously consider transitioning to a career in hospitality. By Tibor Shanto - tibor.shanto@sellbetter.ca . I pursued the latter, and met with a couple of providers in and around Toronto.

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