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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). I invite you to subscribe to the PointClear blog so you never miss a post. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).

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Leads are Hard 

Pointclear

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Guess what.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?

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On Becoming a Top Sales Expert at Top Sales World

Pointclear

As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World. My first audio interview with Jonathan is scheduled for March and will appear on Top Sales World’s blog and our blog here.

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Lead Generation: A Watched Pot Never Boils

Pointclear

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. In the last blog we talked about qualified rates. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is branding, such as blogging and YouTube. 1 in providing the greatest business value to companies. Some of it is direct marketing, such as email, display, and PPC search.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. ” Marketers: Learn, Get Involved & Blog. BtoB Magazine Website: www.btobonline.com.

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