Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Scale 165

SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. Your Buyer’s Behaviors Have Changed.

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Buyer Persona Buyer Lead Nurturing Lead Rank 312

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Why do they buy?

Buyer Persona 98

Buyer Persona Ideal Customer Profile Lead Generation Outsourcing Services 98

SBI Growth

AUGUST 20, 2014

The topic was the creation, and use, of buyer personas. Buyer Persona CMO Resources CMO Buyer Segmentation Podcast' Mark Synek interviewed Martyn Etherington, CMO of Mitel this week. Go here and spend 30 minutes listening to Martyn’s wisdom.

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Buyer Persona Buyer Segment Resources 267

SBI Growth

JANUARY 13, 2013

Core to success is the development of a buyer persona-based content marketing strategy. Why Buyer Personas. Since creating the first methodology for buyer persona development more than 10 years ago, I have strongly advocated their use in informing strategy. The number of buyer personas needed varies.

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Buyer Persona Buyer Ideal Customer Profile Strategy 303

SBI Growth

NOVEMBER 9, 2013

How often do we see the buyer take one step forward and two steps back? The best way to align with this buyer behavior is with buyer personas and a detailed buyer process map. Utilizing 3 Common Buying Trends in your Buyer Process Map. Download the Persona Builder and get started today.

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Buyer Persona Buyer Tools Trends 307

Pipeliner

JUNE 2, 2023

In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions.

Buyer Persona 52

Buyer Persona Buyer Marketing Sales 52

RAIN Group

JANUARY 17, 2024

Every buyer has personal preferences for how they like to buy. There are multiple buying styles and preferences to consider, but the number isn't infinite. It’s six.

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Buyer Persona Buyer How To Conversion 110

Pipeliner

JUNE 2, 2023

5 Ways to Reach Buyers During a Downturn In a world where the economy is constantly changing, understanding your buyer personas has never been more important. This will ensure that you are staying relevant to buyers and showing your unique value quickly. He is CSMO at Pipeliner CRM.

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Buyer Persona Buyer Video Face-to-face 52

Sales Hacker

MARCH 25, 2021

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

Buyer Persona 112

Buyer Persona Top of Funnel Buyer Outsourcing Services 112

PandaDoc

JUNE 23, 2021

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas.

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Ideal Customer Profile Buyer Persona Buyer Customer 94

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

Buyer Persona 52

Buyer Persona Buyer B2B Decision Maker 52

Corporate Visions

NOVEMBER 7, 2019

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. Here’s why. In 2015, an average of 5.4

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Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Partners in Excellence

MAY 18, 2021

Developing rich buyer personas is critical to helping us identify the key people and roles we need to be working with, what they do/how they are measured, the problems they face and so on. These personas are critical as we look at how we engage them with relevance.

Buyer Persona 88

Buyer Persona Buyer Face-to-face Account Based Marketing 88

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. The term buyer personas is commonly used in the context of content development.

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Buyer Persona Buyer Analytics Research 282

Connext Digital

MARCH 26, 2019

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your target audience’s psyche. Craft Smart Buyer Personas.

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Buyer Persona Buyer Data Ideal Customer Profile 105

Close

MAY 15, 2023

Design B2B buyer personas to understand the purchase decisions of your target audience, boost your lead generation process, and work better with your marketing team.

Buyer Persona 52

Buyer Persona B2B Buyer Lead Generation 52

DiscoverOrg Sales

SEPTEMBER 12, 2017

2: Only 18% of buyers trust and respect salespeople. B2B buyers don’t trust salespeople. Unbound Growth points to a buyer persona study that explains why. Buyers think salespeople: Don’t listen. Don’t care about buyer needs. Pester and manipulate buyers. Use high-pressure tactics.

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Buyer Persona Buyer Survey Ideal Customer Profile 206

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

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Buyer Persona Buyer B2B Company 100

CloserIQ

JUNE 6, 2019

As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Why create buyer personas?

Buyer Persona 94

Buyer Persona Buyer Ideal Customer Profile Top of Funnel 94

LinkedFusion

OCTOBER 19, 2020

Marketing without creating ideal buyer personas is like shooting blind arrows – can cause you a massive monetary loss in the business. Creating an ideal buyer persona and basing your marketing strategy on these findings can be super-beneficial for your business. But these are all misconceptions!

Buyer Persona 52

Buyer Persona Buyer Social Media Demographics 52

SBI Growth

JUNE 25, 2019

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Buyer Persona 249

Buyer Persona Buyer Top of Funnel Lead Rank 249

Bigtincan

DECEMBER 9, 2018

Persona development is becoming increasingly sophisticated as more organizations are make it standard operation procedure. If you’re new to buyer personas or eager to learn more about the development process, check out the Resources section of this guide. How do I find buyers […].

Buyer Persona 52

Buyer Persona Buyer Resources 52

SugarCRM

SEPTEMBER 23, 2021

Identifying and Understanding B2B Customers Requires Buyer Personas. Buyer personas are essentially profiles of the different types of customers you have. These personas help you group all of the people you want to target into different buckets to better understand factors like who they are and what they’re interested in.

Buyer Persona 49

Buyer Persona Buyer B2B B2C 49

Close

SEPTEMBER 14, 2020

The eternal debate of ideal customer profile vs buyer persona finally has an answer. Learn about the main differences between these two types of personas, and find out which one is right for your business.

Ideal Customer Profile 52

Ideal Customer Profile Buyer Persona Buyer Customer 52

Janek Performance Group

OCTOBER 9, 2019

The most efficient way to ensure you are prepared is through buyer personas. Given those circumstances, you need to understand the motivations, needs, desires, and situations of everyone involved in the buying process.

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Buyer Persona Buyer Motivation B2B 59

SBI Growth

NOVEMBER 29, 2017

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Buyer Persona Buyer Segment Marketing 252

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

SugarCRM

DECEMBER 28, 2021

In response, companies must create B2B buyer personas to discover who their customers are and what matters to them. As you begin to understand your audience and familiarize yourself with their personas, you’re able to craft targeted content that keeps them engaged. Creating Buyer Personas.

Buyer Persona 26

Buyer Persona Buyer B2B Top of Funnel 26

Miller Heiman Group

APRIL 23, 2019

Fortunately, we’ve done extensive research into how buyers make decisions, which we’ve classified into five personas that you can use to inform your selling strategy and overcome buyer apathy. The Five Buyer Personas You’ll Encounter. The Charismatic. Charismatics are risk-seeking, factual and responsible.

Buyer Persona 97

Buyer Persona Buyer Closing Decision Maker 97

Leading Results Rambings

APRIL 14, 2014

Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.” ideal customer profile Ideal Client buyer persona'

Buyer Persona 83

Buyer Persona Ideal Customer Profile Buyer Small Business 83

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SugarCRM

JULY 9, 2021

Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle and how decision-makers and influencers consume information. With this information, marketers can build a B2B buyer persona and develop appropriate marketing techniques that hyper-target prospects.

Buyer Persona 26

Buyer Persona Ideal Customer Profile Buyer B2B 26

Artesian Solutions

JUNE 8, 2018

Knowing me, Knowing you – The science of understanding buyer personas. The key to any successful sales strategy starts with understanding your buyer. B2B selling in 2018 is as much about building insight into the personality of your buyer as it is about insight into their business/market. Defining Buyer Personas.

Buyer Persona 40

Buyer Persona Buyer Account Based Marketing Lead Rank 40

Sales Evangelist

APRIL 1, 2016

If you’re thinking about scaling your business or you want to target a market full of buyers, well, you’ve got to think about developing a buyer persona first. We hear a lot of people talk about buyer personas, avatars, and whatnot. We hear a lot of people talk about buyer personas, avatars, and whatnot.

Buyer Persona 40

Buyer Persona Buyer Scale Marketing 40

SBI Growth

MARCH 10, 2014

Most CMO’s have created Buyer Personas. ” Buyer Personas have to be right. Your company is building products, content and campaigns based on the personas. buying process Buyer Personas Buyer Persona CMO Buyer Process Map Marketing Resources buyer persona development'

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Buyer Persona Buyer Campaigns Resources 319

Sales Evangelist

JULY 20, 2017

Today’s snippet from one of our sessions over at the TSE Hustler’s League is about how you can create a proper buyer persona, things you should look for, questions you should be asking yourself, and things you need to keep track of to […] As what others would say, me included, “The riches are in the niches!”

Buyer Persona 40

Buyer Persona Buyer Sales 40