Remove buyer-s-remorse
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Never De-Value the Importance of Post Sale Follow Up

Jonathan Farrington

This is often referred to as ‘Buyers Remorse.’ Document all successes and evidence of your value in writing. If a sales person doesn’t provide the relevant reassurance that validates the benefits of their decision, then the likelihood of the customer cancelling their order increases dramatically.

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[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? When should a salesperson challenge a buyer’s assumptions about a product, and which industries don’t like to be challenged? Research goals of the B2B buyer study. From Steve W.

Study 206