Trending Articles

article thumbnail

How to Craft Compelling Sales Videos That Convert

Sales and Marketing Management

Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget. The post How to Craft Compelling Sales Videos That Convert appeared first on Sales & Marketing Management.

Video 156
article thumbnail

Valuable Insights from SBI’s Executive Growth Forums

SBI Growth

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy. In these forums, we also share insights gathered from SBI’s quarterly CEO surveys, which are valuable to help executives stay ahead of developing market trends.

Survey 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving Sales Team Excellence – The Will to Manage

Anthony Cole Training

It's difficult to choose what the toughest part of any sales manager’s job is and it can vary by company, industry or geography. Undoubtedly, it will be about people – finding the right salespeople, hiring and onboarding, coaching them on important deals and for skill development. And don’t forget about holding them accountable to the goals established and their activity to achieve those.

Hiring 266
article thumbnail

10 Unfavorable Selling Conditions That Prevent Sales Success

Understanding the Sales Force

College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. Lesson #1 – Unfavorable Conditions Last Friday’s game was played in horrible baseball conditions.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Do You Have the Right Talent in Sales?

SBI Growth

Recruitment is a key component of any company’s initiative to build up talent in their organization, but without any clear guidance, leaders may end up overpaying for things that don’t make better sellers. What competencies should companies look out for in prospective sellers, and how can leaders leverage recent developments in generative AI to help them build their talent up?

More Trending

article thumbnail

Sales People Create Longer Cycles, Not Customers

Partners in Excellence

We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.

Customer 138
article thumbnail

Gift Cards Motivate Skills Building

Sales and Marketing Management

A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management.

article thumbnail

Updating Your CV with Professional Help Is Beneficial

Smooth Sale

Photo by Mr-Panda via Pixabay Attract the Right Job Or Clientele: Updating Your CV with Professional Help Is Beneficial One of the most vital parts of your job hunt is your CV. It’s the document you choose to use that lays out your entire professional and educational history to entice employers to hire you. It is your first chance to make a positive impression on a recruiter, and it can make an impressive impact when in front of the right person during the interview.

article thumbnail

Renewal Realities: Navigating the Challenges of Client Retention

The Center for Sales Strategy

The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.

Retention 114
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

What Should We Be Reading?

Partners in Excellence

I was speaking to a group of sales people. During the Q&A, a salesperson asked me, “What are your favorite books on sales? What should we be reading?” There are lots of outstanding books on selling. While the basic principles at the core of high performance selling are the same, each book has a slightly different perspective on how to implement them.

Journal 135
article thumbnail

Why Your Incentive Plan Isn’t Working

Sales and Marketing Management

Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.

article thumbnail

Empower Your Desire to Succeed with Small Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! But the thought of sitting back to watch the money roll is unrealistic. Truthfully, small business growth brings a collection of unique headaches.

article thumbnail

6 Ways to Break out of a Sales Slump

SBI Growth

Salespeople, like professional athletes, face the inevitable highs and lows of their profession. During a sales slump, you may start questioning your skills and over-focus on your recent failures. This causes the pressure to skyrocket as you miss your sales goals. Let’s take a look at why this happens and how to deal with it.

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Quick Take: The Future of Media Sales

The Center for Sales Strategy

In this Quick Take episode, Matt wraps up our coverage of The 5th Annual Media Sales Report by spending a few minutes thinking about what this year’s findings can tell us about the future of the media sales industry. In short, you’ll find that while obstacles are ever-present and, in many cases, more difficult than ever, media sales managers and salespeople alike seem to be up to the challenge.

Media 111
article thumbnail

How to Excel at Delivering the Right Client Experience

SalesFuel

When a customer comes back and a client continues to do business with you, they’re happy — right? Maybe. Maybe not. Customers may be less than satisfied but they’re too busy to find another vendor at this time. Consider if clients want to seek a new partner but feel it’s too much to take on right now. How would you know? Each industry is challenged to provide a personalized client experience (CX) for their set of unique customers.

Lead Rank 115
article thumbnail

Review and Tweak Incentive Campaigns Regularly

Sales and Marketing Management

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.

article thumbnail

How to Use Your Tech Skills to Accelerate Your Career

Smooth Sale

Photo by Geralt via Pixabay Attract the right Job Or Clientele: How to Use Your Tech Skills to Accelerate Your Career If you want to take control of your job search and improve your chances of having a fulfilling career, improving your skills is one of the best places to start. However, you may feel many skills require improvement, so where do you begin?

How To 82
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Why The Top Sales Executives Are Using Digital Sales Rooms

G2Crowd - Sales Blog

Businesses keep searching for new ways to make their operations more efficient and increase sales. The latest movement comes in the form of digital sales rooms – a groundbreaking idea that is changing the way businesses engage with their customers.

Sales 94
article thumbnail

Ben and Jerry’s Gives Parent Company Cold Shoulder

Grant Cardone

Last week, Unilever — distributor of hundreds of consumer goods — announced their intent to “spin-off” its ice cream unit. This included brands like Magnum, Talenti, and Ben and Jerry’s. The megacorporation claims this is to strengthen and improve the performance of its portfolio. But, is that the real reason? Ice Cream Sales Ain’t Doing […] The post Ben and Jerry’s Gives Parent Company Cold Shoulder appeared first on GCTV.

Company 88
article thumbnail

The 7 Secrets to Mastering Cold Calling

Marc Wayshak

In the world of outreach, there’s a prevailing notion that cold calling is obsolete. However, that couldn’t be further from the truth. Cold calling remains a powerful tool for securing high-quality appointments. While prospects are inundated with emails, LinkedIn messages, and social media outreach, their phones often remain relatively quiet.

article thumbnail

Ingredients for a Successful Sales Incentive Program

Sales and Marketing Management

Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.

article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

Empower Your Influencer Status and Business Growth

Smooth Sale

Picture – Pixabay License Attract the Right Job or Clientele: Empower Your Influencer Status and Business Growth If you have the charisma, the perspective, and the unique viewpoint to make it work, you might have some dreams of becoming an influencer. For example, you may have begun posting online to be active with social media, YouTube, or another platform and found that a following naturally gravitated towards you.

article thumbnail

How to Reengineer Your Sales Training Program

SalesFuel

Are you wishing that you could clone your top sellers? Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. What metrics do you use to measure them?

article thumbnail

Oprah Leaves WeightWatchers Tanking WW Stock

Grant Cardone

For eight years, Oprah Winfrey was a spokesperson — and major shareholder — for WeightWatchers. However, the Chicago megastar has had a change of heart and is leaving the brand behind. Which has had catastrophic consequences for WW stock. What does this mean for the weight-loss industry? How Oprah’s Exit Impacted WW Stock In 2015, […] The post Oprah Leaves WeightWatchers Tanking WW Stock appeared first on GCTV.

article thumbnail

8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.

article thumbnail

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

article thumbnail

Money Isn’t the Only Motivator

Sales and Marketing Management

According to a Gallup workplace study, employees who do not feel adequately recognized are twice as likely to say they will quit in the next year. When asked what types of recognition were the most memorable, respondents emphasized six methods in particular: Public recognition or acknowledgment via an award, certificate or commendation Private recognition from […] The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management.

article thumbnail

Do You Need to Upgrade Your R&D Lab for Growth?

Smooth Sale

Photo by Vilkasss via Pixabay Attract the Right Job Or Clientele: Do You Need to Upgrade Your R&D Lab for Growth? With automation on the way, many companies will differentiate themselves through R&D. Designing and building new products that meet niche needs will become a significant driver of human endeavor. However, companies must run successful in-house labs to realize this vision of the future, and that’s only sometimes something they achieve.

Hiring 78
article thumbnail

Why I Generally Don’t Do 3rd-Party Nimble CRM integrations

Adaptive Business Services

As a Nimble CRM Solution Partner, I am frequently asked by clients to assist them with integrating Nimble with one or more 3rd-party applications. The short answer is … sorry, but I probably cannot. The reasons for this are more detailed. With probably 100,000’s of business apps available on the web, the chances that I am familiar with your favorite application is probably close to zero.

CRM 71