Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Marc Wayshak

AUGUST 24, 2021

Nowadays, we want to use case studies or case study presentations to ultimately connect where the prospect is now to where you’re going to take them. In this video, I’m going to show you 5 keys to a great case study presentation in sales. Check it out: 1. Think of any great movie plot. Let me explain what I mean.

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Case Study Study Face-to-face Benefit 118

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Historically, the conversations that happen between prospects and sales reps are a blind spot for sales managers.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Sales and Marketing Management

NOVEMBER 16, 2020

These dynamics can leave marketers with an incomplete picture of prevailing market conditions and the challenges facing potential buyers. And it is why I encourage marketers to have regular “voice of the market” conversations. Instead, it’s a conversation with people outside the immediate bubble of the organization.

Conversion 177

Conversion Marketing Customer Trade Show 177

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

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Study B2B Face-to-face Report 111

Allego

FEBRUARY 16, 2022

You could hear how sellers interact with buyers, learn the precise language buyers use, observe how sellers describe the company’s value proposition, and gain insight into how sellers handle buyers’ objections. A better option is to use a conversation intelligence tool. Buyer Insight. But do you have time for that?

Conversion 117

Conversion Tools GoldMine How To 117

Allego

OCTOBER 29, 2021

As face-to-face interactions become less frequent, finding a way to connect with buyers grows more essential. To facilitate the experience, your goal shouldn’t only be to sell to a buyer but to see the sales cycle from their perspective. Because you’re a buyer too. Allow your curiosity to fuel your buyer research.

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Buyer Face-to-face Referrals Ideal Customer Profile 138

Sales and Marketing Management

DECEMBER 14, 2020

One way to do this is by providing them with the killer content they need to successfully engage with your buyers. The conversational nature of podcasting helps establish a connection with potential buyers and build stronger relationships with your current customers. Podcasts offer a creative way to engage your audience.

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Buyer B2B Account Based Marketing Collateral 136

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Sales and Marketing Management

JANUARY 16, 2020

Turns out, one of the main challenges in successfully guiding a prospect through the buying process is the buyer’s own lack of confidence. Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. buyer enablement”?—?while

Buyer 194

Buyer Scale Face-to-face Report 194

SBI

FEBRUARY 9, 2021

Customer References & Buyer Confidence. So many of these buying decision factors apply to B2B buyers. As Brent Adamson, Distinguished Vice President, Gartner has written about and presented on , all the sales motions that go on must ultimately help build buyer self-confidence in making the decision.

Buyer 115

Buyer Customer Vendor Lead Gen 115

Janek Performance Group

JUNE 30, 2023

Does your sales approach take buyer personas into consideration? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Sales professionals should seek to clarify the buyer’s value perspective.

Buyer Persona 62

Buyer Persona Buyer Ideal Customer Profile Lead Rank 62

Vengreso

JUNE 9, 2022

Our recent survey shows that 69% of sellers think that getting the first conversation is harder than presenting a solution or even closing the deal. The fact is that without the first conversation, nothing else happens. What is a Sales Conversation? Or do they just wing the conversation? How to Start a Sales Conversation.

Conversion 105

Conversion Outsourcing Services How To Ideal Customer Profile 105

SalesProInsider

JUNE 11, 2020

With more virtual sales conversations occurring these days than ever, what can you do to make sure that you maximize the productivity and the efficiency of your efforts in that conversation, in that sales opportunity? And there are actions we can take before the conversation to make sure that we get those increased probabilities.

Conversion 96

Conversion Face-to-face Video Fashion 96

Sales 2.0

AUGUST 10, 2023

Here’s a summary of our conversation and below this summary is the full transcript of our interview. Non-value-add selling is going away If you don’t add value, the buyer doesn’t really want you there. You need to understand what your buyer is dealing with, and how can you potentially help them. Miro: Yes, I do.

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Scale Study CRM Up-Sell 195

Pipeliner

FEBRUARY 19, 2018

The study detailed in this white paper set out to find: What is it like for buyers to be sold to every day? Do buyers truly give people meetings that they’ve never met before? If the buyer dismisses a seller because they don’t want to work with them, what did the seller do to get dismissed? What doesn’t work?

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Study Buyer SAP Groups 45

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. And corporate sales will always benefit from a professional sales staff that is trained to humanize the conversation.

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Study Top of Funnel Social Media Loyalty 88

The Brooks Group

OCTOBER 31, 2018

At The Brooks Group, we train sales professionals to use a 3-deep questioning strategy during conversations with prospects and customers. The strategy (which we’ll outline below) allows a sales rep to uncover the wants and needs of the buyer—and even the unstated emotions that will ultimately impact purchasing decisions. face speed?dating

Study 66

Study Buyer Face-to-face Journal 66

Allego

MAY 17, 2022

From case studies to solution briefs to presentation decks, marketers provide the content and resources sales reps need to navigate buyer interactions successfully. That’s where Conversation Intelligence comes into play. A Marketer’s Secret Weapon: Conversation Intelligence. Gain Info on Competitors. Learn More.

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Top of Funnel Conversion Closing Collateral 62

DiscoverOrg Sales

AUGUST 11, 2017

But what about B2B buyers? With so much of the spotlight on what sales reps could do differently, examining and understanding the psyche of buyers often gets overlooked. It turns out that it’s buyers themselves and their attitude toward risk and change that drive their view of salespeople. B2B buyers’ opinion of salespeople.

B2B 145

B2B Buyer Buyer Persona Real Estate 145

Sales Hacker

DECEMBER 29, 2022

Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. Buyers in 2012 had come a long way from the buyers of the 1980s. Table of contents. What is solution selling?

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Solutions Selling Exact Buyer Sales Methodology 113

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Conversion 171

Conversion Buyer Persona Case Study Lead Rank 171

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Conversion 130

Conversion Buyer Persona Lead Rank Lead Scoring 130

Highspot

DECEMBER 3, 2020

If you’re just getting started with developing a prospection motion, you might be wondering how to get your buyer’s attention and create conversations with them. The answer lies in an organized sequence of outreach deployed across multiple media with a strong, value-based offer that will compel the buyer to act.

Conversion 99

Conversion Prospecting Hiring Campaigns 99

DiscoverOrg Sales

NOVEMBER 9, 2016

Yet, making these conversations meaningful is difficult to learn and master. It’s critical to give your buyers a stellar experience, from first touch to renewal. Yet, studies show that most sales conversations only get started after repeated attempts to contact one or more decision makers. Why TiLT, Why Now.

Conversion 224

Conversion Decision Maker Outbound Top of Funnel 224

Sales and Marketing Management

JANUARY 16, 2020

Turns out, one of the main challenges in successfully guiding a prospect through the buying process is the buyer’s own lack of confidence. Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. buyer enablement”?—?while

Buyer 156

Buyer Scale Face-to-face Report 156

Sales and Marketing Management

JULY 22, 2014

While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. Read about the fix. read more'

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Case Study Study Lead Nurturing Face-to-face 250

SBI Growth

MARCH 11, 2013

But the transition from a virtual conversation to a real opportunity is complex. I discuss how these Reps align themselves with the Buyer’s process to be successful. Then I provide a Buyer Alignment Tool to enable success in these environments. They sometimes sell while the Buyer is still defining their problem.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

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Buyer Persona Top of Funnel Buyer Strategy 196

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Miller Heiman Group

AUGUST 6, 2020

B2B buyers’ expectations have never been higher, and during this time of crisis, buyers can be especially reluctant to accept new ideas or alternative solutions. Sales organizations can elevate their enterprise sales strategy by adopting a sales methodology designed to improve sellers’ conversational skills.

Conversion 70

Conversion Infusion Customer Decision Maker 70

Sales Hacker

OCTOBER 19, 2020

Everyone in sales talks about how you need 5, 10, 15, or more touches to engage a buyer. Sales reps only have 14 days to engage a buyer before the conversion potential is so low that it’s no longer worth following up. Let’s look at the numbers: After two days of prospect silence, the expected conversion rate drops 3x.

Buyer 103

Buyer Data Lead Rank Lead Scoring 103

Miller Heiman Group

APRIL 23, 2019

In most cases, sellers lose deals because they don’t make the right connection with the buyer, leading to buyer apathy, indecision and stalled progress. Often, this happens because sellers have simply taken the wrong approach: one that doesn’t speak to their particular buyer. The Five Buyer Personas You’ll Encounter.

Buyer Persona 97

Buyer Persona Buyer Closing Decision Maker 97

Sales Hacker

JANUARY 30, 2023

Sales conversations as a way to get customer feedback My guiding light has been Y Combinator’s mantra of “build something people want.” Even if you have a great solution, the lack of a track record or case studies makes it harder for buyers to take a bet on your early-stage company. So how do you get there?

Ideal Customer Profile 88

Ideal Customer Profile Conversion Marketing Hiring 88

Smooth Sale

AUGUST 13, 2019

How To Attract the Right Job Or Clientele: When we take the time to study varying business models, we gain knowledge for increasing our odds for success. My Story: Study of Varying Business Models . There is need within companies to study business models. Keep Your Business Afloat ~ Study Varying Business Models! .

Lead Rank 68

Lead Rank Study Retail Policies 68

Women Sales Pros

AUGUST 29, 2018

We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. Understanding the Buyer and The Business. Our panel overwhelmingly agreed that, as a seller, you need to do your research to understand your buyer’s business!

Conversion 93

Conversion Loyalty Webinar Metrics Buyer 93

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buyers have an abundance to pick and choose from.". In 2022, many buyers don't trust sales. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104