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Three Sales Strategies to Engage Your New Executive Buyer

Sales and Marketing Management

Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite. From prospecting to discovery and demo calls, executives like CEOs and CFOs have become not just a name on an invite, but an active participant with plenty of questions and unique problems to solve. .

Buyer 334
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Product Demos: Avoiding the Trap of Telling vs. Selling

Product Management University

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. The telling demos are more like an introductory training class on the product versus a sales presentation.

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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. But that’s not happening in most sales organizations. None of us stands out to B2B buyers.

B2B 177
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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? They probably don’t need a demo–at least now, they have more pressing issues to address.

Buyer 122
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. Say goodbye to endless searches for the right sales tools.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. That gives you the perfect opening to attack their strengths when you’re doing highly competitive demos, especially when their weaknesses aren’t show-stoppers. There’s no answer for that!

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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177
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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers. How to Streamline Your Sales Process.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.