article thumbnail

Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

To get to the answer of that question, we need to dig beneath the surface and understand what artificial intelligence is all about, and what it is likely to do to each industry that it affects. Guiding Buyers. This understanding of buyers, visualizing their emotions, and building trust is a quintessentially human endeavor.

Scale 166
article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. It does not exist.”

Scale 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Critical Skills of the Social Seller

SBI Growth

Because Buyers spend more time online, gathered around their social networks. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. 57% of the buying process is completed before buyer-rep interaction.

Eloqua 276
article thumbnail

Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Industry News. Industry News.

Eloqua 65
article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

article thumbnail

Social Selling Success Stories

Score More Sales

LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand. He is a regular main stage speaker at industry events. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle.

article thumbnail

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

75% of B2B buyers anticipate that social media will likely influence a future purchase. Do they post to solidify themselves (and your organization) as a thought leader in the industry? Just ask Eloqua. One way to leverage your AEs in this way is via Social Media. Is this something that you’ve undertaken at your organization?