SBI Growth

JANUARY 16, 2013

Because Buyers spend more time online, gathered around their social networks. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. 57% of the buying process is completed before buyer-rep interaction.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Media Contact.

Eloqua 65

Eloqua Siebel Oracle Customer 65

Pointclear

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Understand the Buyer’s Experience. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

LeadFuze

JANUARY 1, 2022

There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. We help them understand how buyers perceive products by interviewing customers who fit into our ICP. Businesses need to change their offerings based on what they know about the market.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

FEBRUARY 27, 2014

Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. the HIMMS Media Group, and the Business Information Industry Association. So education campaigns are underway. So, what should we be doing with automation, to ensure its success?

Marketing 266

Marketing Strategy Eloqua Marketo 266