SBI Growth

DECEMBER 26, 2012

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.).

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI Growth

NOVEMBER 27, 2012

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? 75% of B2B buyers anticipate that social media will likely influence a future purchase. LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

SBI

FEBRUARY 26, 2019

“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. About Seismic Name. Industry News.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Score More Sales

MARCH 25, 2014

I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30. LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SBI

NOVEMBER 14, 2017

Marketing Automation (Marketo, Eloqua, etc.). When all of these systems share data about how, when,
where and which customer voices are being used, regardless
of buyer stage or owner of that customer relationship, a complete story is told. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

LinkedFusion

AUGUST 27, 2023

Utilizing tools and technology that enable Sales and Marketing teams to automate numerous operations they previously performed manually, a tiered approach to ABM enables you to scale your efforts, which boosts production and yields greater results. The holy grail is scaling your personalized ABM campaigns.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

InsightSquared

APRIL 12, 2018

I’ve worked with marketers and MarTech tools for most of my career. Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Read the full report here. .

Vendor 63

Vendor Analytics Report Marketing 63

Tenfold

SEPTEMBER 19, 2017

The internet – and to a good degree, social media – empowers buyers to do something about it. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Those who don’t engage get lost and don’t get found from a digital buyer’s perspective.”.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 6, 2017

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Nudge.ai

AUGUST 14, 2017

When it comes to connecting with buyers, Dan Mearns knows what works and what doesn’t. And that’s all about understanding the environment your potential buyer is in, their mindset, being able to talk their talk. Menaka: How do your sales tools help you get a better read on your prospects? He spoke to Nudge.ai

Sales Process 42

Sales Process Account Eloqua Pivotal 42

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

LeadFuze

JANUARY 1, 2022

We help them understand how buyers perceive products by interviewing customers who fit into our ICP. Companies need to make sure they are finding the right buyers by focusing on who their target audience is and what motivates them. This is not including any tools needed to do their job. 4) Dont Get Lost In The Selection Process.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Green Lead's B2B

OCTOBER 20, 2010

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be. They jump around. The influence of content and word of mouth jumps them from side to side to back and down again.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Jake is the president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer life cycle by transforming how suppliers and buyers collaborate and win together. So in your words, what is MetaCX? What do you all do?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Salesmate

JUNE 15, 2021

A marketing automation tool streamlines the entire marketing process for you with advanced automation and eliminates the dependency on manual tasks. . Lead management and scoring – An ideal marketing automation tool help you focus on important leads by scoring them based on their actions and preferences. Integrations.

Software 52

Software Software Marketing Scale 52

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Hubspot Sales

OCTOBER 29, 2019

Through commenting on, liking, and sharing prospects’ and customers’ posts, salespeople create relationships with buyers and boost their credibility by taking an interest in what they’re interested in. It’s also a good idea to join groups on larger industry trends so you can stay informed of the challenges your buyers are dealing with.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

LeadFuze

MAY 11, 2021

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. They hire five inside sales reps before they have the tools and processes to make inside sales successful. Buyer Personas. Who’s your buyer? Make them tangible!

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Buyers are not looking to be “sold to”. They are looking for someone to bring expertise and insight.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use. We like a few different techniques.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use. We like a few different techniques.

Intent Data 120

Intent Data Strategy Hiring Marketo 120