Personalized Selling to the New B2B Buyer - Enterprise Viewpoint
Sales Pro Central Submitted Articles
OCTOBER 12, 2022
Even before the pandemic, buyers were researching new enterprise solutions and making better-informed buying decisions. Many if not most B2B buyers are using self-service portals. If you are in B2B sales, you have witnessed the change in the process of selling to customers over the last few years.
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