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Ignoring The Buyers’ State of Readiness

The Pipeline

But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. The challenge is that the number of Active Buyers is tiny.

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Reading Every Day Can Help Position You as Your Buyer's Trusted Adviser

Sales and Marketing Management

Do a quick Google search on the topic and you will find list upon list of tricks, hacks and sales “secrets” to closing deals and making millions. But if, in your limited free time, you could read one thing, we recommend seeking out reading materials on your buyer’s industry instead. Know Your Customer's Industry.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. Building sales enablement—one industry at a time. They pull together their research into dedicated resource centers for each industry.

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Buyers want industry navigators — not just thought leaders

Mereo

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. High-quality content and thought leadership is becoming a norm in industries that have a presence on the internet. How that insight proves a risk to the buyer specifically. Tomorrow they will have even more.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Techy Tuesday – Be In The Know With Google Alerts

MTD Sales Training

With over 620 million visitors to the site every day, who produce more than 87 billion worldwide searches every month, Google should be considered any business’ first point of call when it comes to building a successful online presence. Google Alerts can help you to manage your reputation online.

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The Adapter’s Advantage: Terry Coutsolioutsos on Bringing Value to Buyers and Sellers

Allego

Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn. Episode 38: Bringing Value to Buyers and Sellers | Terry Coutsolioutsos. Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn. Adapter’s Advantage is available on Apple Podcasts , Google Podcasts , Spotify , and TuneIn.

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