Increase Sales

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Educated Buyers and Emerging Sales Sucker Questions

Increase Sales

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. He was not prepared for today’s educated buyers. After all, those who interview potential job applicants are buyers. Credit www.gratisography.com.

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Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

Increase Sales

Even the banking industry has embraced technology to retain customers. Yet the “residential real estate industry is still in the stone age” as one of my colleagues Paul Kennedy who previously owned Riley Real Estate in Northwest Indiana along with his late wife Jackie noted. Newspapers have gone digital.

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Time for the Residential Real Estate Industry to Leave the Stone Age – Part 02

Increase Sales

In the real estate industry this is truly a Stone Age practice and has not kept up with the evolving marketplace. First, unless the buyer understands how the compensation works in the real estate industry, is good at negotiations, he or she can be tricked into paying far more than should be paid. Compensation – Listing.

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Please Be Careful if You Call Yourself a Salesperson

Increase Sales

What I have found is within some industries sales means letting other people sell your solution while your goal is to market your solution. For example in the real estate industry depending upon the research source, anywhere from 80-90% of all home sales, actual closings, are not made by the listing broker.

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Disruptive Selling Can Be Truly Transformational

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He stated “I see ‘disruption’ as Paul’s example of how in-home movie-streaming displaced the video rental industry, or how internet travel sites largely displaced travel agents, or how air travel impacted the railroads, etc.” I did a little updating to it.

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Please Let's Stop Selling Buggy Whips

Increase Sales

However there are some industries that need to stop selling their old business models and sales models. Beyond newspapers, one of the industries that is starting changing is residential real estate. They want their realtors working for them not for the buyers. These are today’s buggy whips. Listing is not selling.

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Realtors Who Want to Increase Sales Are on LinkedIn

Increase Sales

Industry insights is the most in demand content by six out of 10 LinkedIn users. all provide insight these potential high value buyers are seeking. This spray and pray approach will not increase sales, but rather drains limited resources of time, energy, money and emotions. One Quick Tip to Improve Visits to Your LinkedIn Profile.