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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

The problem, however, is that making this commitment has become a high-stakes challenge because today’s buying decisions represent more risk to the buyer for three reasons: Current economic indicators portend difficult times ahead. The buyer fears loss of reputation among the stakeholders if the solution fails. Address Risk Directly.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. It includes who makes and who influences buying decisions.

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10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Kyle Porter. Let’s face it: Salespeople need all of the pep talks they can get.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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Top 10 Social Selling Tools

Zoominfo

Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. It provides an advanced search option to find your ideal buyers, based on specific criteria such as job title, company size and more. Ready to get started? Keep reading!

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How to Find the Ideal AI Sales Tool to Match Your Business Needs

BuzzBoard

With a multitude of options at your fingertips, choosing the right AI sales tool has become a decisive factor in determining the success and sustainability of your sales efforts. Make sure the tool you choose has the capacity to achieve your objectives. So, don’t let the wrong sales solution make your business growth chart stagnant.

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Customer References & Buyer Confidence

SBI

Customer References & Buyer Confidence. So many of these buying decision factors apply to B2B buyers. As Brent Adamson, Distinguished Vice President, Gartner has written about and presented on , all the sales motions that go on must ultimately help build buyer self-confidence in making the decision.

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