Beat Your B2B Competition Like Einstein Would: A New Theory of Relativity
Sales and Marketing Management
JANUARY 9, 2019
The talkers are buyers, sellers and interlopers. When buyers and sellers converse, they talk about the exchange of value. Value conversations are all relative to the buyer, not the seller. What are the problems that matter most to the buyer, and what are the known solutions that exist to solve them. Albert Einstein.
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