No More Cold Calling

article thumbnail

Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. You have a choice.

B2B 177
article thumbnail

We’re Smarter Than Our Buyers

No More Cold Calling

Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. In fact, 86 percent of business buyers engage in research independent of the sales cycle. Technology—and all of the information it provides—has made buyers a little … well, cocky. is very good at homework. Who’s in Control?

Buyer 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bust the “Buyer 2.0” Sales Myth

No More Cold Calling

Nothing has really changed in the sales world, although many pundits rant about the “new normal,” “new realities,” Buyer 2.0, They talk about the “informed buyer.” Is the so-called Buyer 2.0 Here’s the great news: Buyer 2.0 Technology is a great tool, but selling is a person-to-person business. more informed?

Buyer 267
article thumbnail

How to Score More Sales Leads: Don’t Believe the Buyer 2.0 Myths

No More Cold Calling

Believe that Buyer 2.0 Believe that Buyer 2.0 Here’s the truth about Buyer 2.0 and the role of technology in sales: What Do Buyers Really Want? Your buyer will move on to your competition—after trashing your reputation and brand on social media. drives the sales process? wants a quick fix? Doesn’t Know It All.

Lead Rank 168
article thumbnail

How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

How do I really get to know my buyers if we can’t meet for coffee, a beer or a round of golf?”. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors. With limited or no opportunity to meet in-person, buyers naturally turn to known, trusted suppliers who already understand their business needs.

article thumbnail

Look at the Camera Already [The Importance of Eye Contact in Virtual Sales]

No More Cold Calling

Then we quickly became immersed in the tools and technology, like platforms, backgrounds, microphones, polls, virtual whiteboards, nifty animations, and magnifications to support our efforts to connect with customers. With each tool, we imagined getting ever closer to recreating that in-person experience. For that you need new skills.

Video 289
article thumbnail

How Digital Dependence Derails Account Based Selling Teams

No More Cold Calling

Some Lead Generation Tools Never Change. Despite what you’ll often hear from technology gurus about lead generation tools, sales success isn’t determined by who has the best technology; it’s determined by who has the best relationships. The best way to do that doesn’t require an internet connection. Nothing else really matters.

Account 285