article thumbnail

Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. 64% of buyers are seeking ideas and perspectives, but only 44% of sellers are delivering. It’s easier!

Travel 195
article thumbnail

The Pandemic, What Buyers Discovered

Partners in Excellence

” With the inability to travel or actually meet F2F, we had to find a new method for engaging our customers. We’ve learned that reducing travel frees us up to spend much more time actually “meeting” with customers. ” We have always thought of things in terms of a seller interaction directly with a buyer.

Buyer 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

In 2020 and at least the first half of 2021, business travel and indoor socializing have been challenging and at times, impossible. How do I really get to know my buyers if we can’t meet for coffee, a beer or a round of golf?”. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors.

article thumbnail

Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

Ease of scheduling, savings on travel expenses, and safety (obviously). Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up.

article thumbnail

Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Buyers have increasingly embraced completing their own research for years. Use all the tools in your toolbox.

article thumbnail

How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 339
article thumbnail

Balancing Traditional Selling vs. The Modern Sales Approach

Vengreso

These barriers hurt the long-term success of sales teams because of one truth: the modern buyer has changed their decision-making process. The modern buyer has a longer journey that involves more decision-makers. Consequently, they still use traditional sales techniques to reach the modern buyer.