The Sales Association: BANT is Bunk!
The Sales Association
FEBRUARY 28, 2011
Sure, I’ll take the active buyer leads as well, but that is not where the real eagles fly. Bill Barr is owner of Sales Candy, a company that offers games providing experiential training in B2B selling. But research says that most don’t get worked because they are not “ready to buy.” His blog is [link].
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