CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. average year-over-year growth in corporate revenue, versus 18.7% But once CEOs mandate this shift, work needs to be done to turn the vision into reality.
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