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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. How to do that continues to be a real challenge, especially with the nervous markets. Their marketing group has already laid that out for them, who needs the client’s input.

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Why You Need Full-Circle Sales at Every Stage in the Buy Cycle

The Pipeline

You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? By developing long-term relationships, you optimize your marketing efforts and get the most from your customer base. Here’s how you can incorporate full-circle sales at each stage in the buy cycle. Repurchase.

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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.

Marketing 256
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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)

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The More and Less of B2B Marketing

Sales and Marketing Management

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

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How Millennials Impact the Buying Cycle: What You Need to Know and How to Adapt

Openview

I sat down with Aaron Dun, SnapApp ’s SVP of Marketing, to learn more about the research. Read on to learn what they uncovered and the implications a generational shift has on the B2B buying process. I think traditional B2B marketers on a whole have disregarded the “millennial problem” because they think it’s a B2C thing.