Customer Centric Selling

NOVEMBER 5, 2014

Sales Tips: How to Begin Buying Cycles with Pain vs. Goals. One of the fundamental concepts of CustomerCentric Selling® is that buying cycles begin when Key Players share goals or admit problems they’re willing to spend money to achieve or address. Research has shown people place a higher value on loss vs. gain.

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Buying Cycle How To Lead Rank Lead Scoring 90

Partners in Excellence

JUNE 14, 2022

Some observations: This presentation was intended for initial meetings with prospective customers. I hope the presenters were coached to thank the prospect as they closed the presentation. And this is what we must initiate in our initial conversations with the prospect/customer, reinforcing through their entire buying cycle.

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Prospecting Face-to-face Buying Cycle Meeting 87

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. How Do You Set Up Email Automation?

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Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles.

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Lead Rank Intent Data Closing Buyer Intent 309

The Pipeline

MARCH 7, 2019

Buying cycles have expanded more than measurably. Other sources confirm this trend in lengthening buy cycles. On the field, that is with a prospect in Discovery, sellers need to be counter-intuitive. Many working on old timeframes and presumed related work-flows, get frustrated as the cycles stretch.

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Buying Cycle Education Commission Buyer 244

Customer Centric Selling

AUGUST 7, 2013

Sales Training Article: The Foundation of Buying Cycles. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of Stuart Miles at FreeDigitalPhotos.net In my mind the most important core concept of CustomerCentric Selling® is: No goal, no prospect.

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Buying Cycle Training Buyer Positioning 53

The Pipeline

MAY 28, 2019

To succeed in prospecting, in fact, in any element of sales, you need to own your time. As alluded to above, all humans fall into this 24-unit paradigm, including prospects and clients. This provides a couple of specific ways sellers can use the time to improve buying and selling. Return On Time.

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Buying Cycle Face-to-face Lead Rank Lead Scoring 309

The Pipeline

SEPTEMBER 11, 2018

Perhaps it speak to their attire when they are asked to telephone prospect). But if managers were to actually use these tools, they would learn that sales cycles are much longer than many pretend, all while buying cycles are running much longer than buyers themselves expected when they started their buying cycle.

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Buying Cycle Sales Cycle Quota Retail 203

Gong.io

APRIL 2, 2021

Sales prospecting is dead. Sales prospecting is an essential part of your process. . That’s why I stole these 10 sales prospecting techniques from the best-of-the-best sales pros. Prospecting Technique #1: Use This Cold Call Opener. Want to totally level up your sales prospecting game? Dramatic pause*. performs 6.6X

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Meeting Prospecting Cold Calling ROI 124

SBI Growth

OCTOBER 1, 2012

Those prospects will spend time reviewing your content , then leave to compare your products/services with those of your competitor. A world class marketer today leverages remarketing to recapture those prospective leads. Scenario 1: Assume for a moment that your perfect prospect comes to your website. What is Remarketing?

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Advertising Advertising Lead Rank Leads 297

MTD Sales Training

JULY 26, 2016

Instead, think about how you can get the prospect to think of what you have in terms of how it will benefit them. It may sound something like this: “Tom, many businesses in the construction industry have been able to save over 15% in their long-term buying cycles by using our preferred supplier status discounts. Happy selling!

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Examples Prospecting Decision Maker Buying Cycle 120

Customer Centric Selling

MARCH 20, 2013

Sales Training Article: Electronic Starts to Buying Cycles By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII ("It Is What It Is") series. Need some help with your sales performance?

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Buying Cycle Training Lead Rank Lead Scoring 45

Sales Hacker

DECEMBER 18, 2020

You’ll be seen as a combatant, and your prospects aren’t going to be heard. If you take the time to really listen to what your prospects are saying, and if you work with them to explore their ideas and issues, you’ll be seen in a much more positive light. 3 You and your prospect should be on the same side.

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Objections Prospecting Ideal Customer Profile Sales Qualified Lead 122

Sales and Marketing Management

AUGUST 14, 2017

My definition of prospecting is trying to take prospects from latent to active need. Another way to phrase that is to say that: Prospecting is looking for people that aren’t looking. There are several advantages of making proactive attempts to start buying cycles: You can start at levels that have the authority to create budget.

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Gatekeeper Buying Cycle Call-back Face-to-face 249

The Pipeline

DECEMBER 18, 2018

But there is a fundamental question that salespeople fail to take into account, and if they did, they would find it changes the way they see the prospect, and how the prospects respond as a result and become customers. But in how many times have they actually done this, this case how many times have they gone through a buying cycle?

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Buying Cycle Buyer Objections Face-to-face 247

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. And above all, know how your product or service can make their jobs easier.

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Sales Cycle Intent Signal Lead Rank Decision Maker 130

Partners in Excellence

JANUARY 30, 2024

Then, too many of us turn around and inflict bad outbound prospecting on our own victims. 100% of the prospecting messages I see are product focused. But unless the prospect is very late in their buying process, product/solution focused prospecting is unlikely to catch their attention. ……… ?

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Face-to-face Buying Cycle Outbound B2B 97

Zoominfo

JULY 5, 2023

Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

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Ideal Customer Profile Direct Mail Strategy Customer 130

Hubspot Sales

MARCH 20, 2018

When we talk about objection handling in sales, it is often focused on the later stages of the buying cycle, usually during negotiations. A crucial yet overlooked aspect of objection handling occurs at the very beginning of the buying process, during prospecting. Prospecting is hard. How could they be?

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Objections Prospecting Call-back How To 145

Partners in Excellence

DECEMBER 26, 2023

If I think, for example, the evolution of “prospecting letters.” To send a prospecting letter, I had to write it in longhand and give it to the “word processing pool.” ” In a few hours or a day, I would get a typed draft of my prospecting letter. The advent of the web and email changed everything.

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Retention Maximizer Buying Cycle Social Media 134

SBI Growth

FEBRUARY 16, 2013

In sales, knowing when a prospect is in the market is the Holy Grail. This means prospects are active (not latent) at specific times. These markets have natural buying cycles. Sometimes they are because of product life cycle, or evolving technology. If you miss the window, you can cross that prospect off the list.

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Marketing Inbound Buying Cycle Guidelines 317

Allego

JULY 20, 2021

Balancing Selling and Buying Cycles: What Good Selling Is. Good selling, of course, is grounded in creating an exceptional buying experience. They tend to focus on the selling cycle versus the buying cycle. But the selling cycle, of course, is all about you and your timeline. Leveraging Success.

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Buyer B2B Buying Cycle Face-to-face 133

Sales and Marketing Management

AUGUST 6, 2017

email and web meetings), tradeshows are one of the only channels to connect with customers and prospects face to face. Customers - Routine 'keep in contact' but not in the buying cycle segment. Prospects - Major targets. Prospects - Known, 'keep in contact' but not in the buying cycle segment.

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Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

BuzzBoard

MARCH 28, 2024

The most effective salespeople are those who listen to their prospects and offer solutions that not only resolve their challenges but also propel their business goals. Prospects tend to choose agencies that exhibit a comprehensive understanding of their business landscape and can translate digital strategies into measurable results.

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Webinar Metrics Case Study Comparison Small Business 98

Pointclear

MAY 12, 2011

While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle). It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you.

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Outsourcing Services Channels Penetration Prospecting 140

SBI Growth

AUGUST 25, 2013

Instead, their buyer was engaging with sales later in their buying cycle. The frontline of the buying cycle is research and information gathering. In 2011, the Sales Executive Council reported the average B2B buyer engaged with a vendor 57% of the way through their buying cycle. The reason was simple.

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Buying Cycle Collateral Software Software 314

Sales Hacker

APRIL 5, 2019

After all, it’s both awkward and confusing for a prospect to go dark ! Fortunately, it is possible to keep prospects engaged. One member of the group had just experienced an extreme case of ghosting with a hot prospect. But generally, when a prospect goes dark, it can be traced to one of these 7 reasons. Get the facts.

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Prospecting Sales Cycle Call-back Channels 102

SalesforLife

MARCH 30, 2019

Turning potential prospects into customers is no longer easy for salespeople. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly. The modern buyer is being transformed. What can salespeople do to adapt to these changing times?

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Buying Cycle Buyer Prospecting Customer 115

Understanding the Sales Force

JULY 17, 2023

This is called having a Supportive Buy Cycle and while 64% of the top salespeople in the world have it, only 10% of the bottom half of all salespeople and 1% of the bottom 10% have it as a strength. There is a 100% correlation between how salespeople make major purchases and the behavior they’ll tolerate from their prospects.

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Groups Comparison Buying Cycle Exercises 156

SugarCRM

SEPTEMBER 14, 2023

In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer’s journey. So, building nurture-based campaigns for prospective customers will help you manage and organize them until they’re ready to buy.

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Prospecting Lead Rank Lead Scoring Marketing 26

Close.io

AUGUST 6, 2018

Enterprises typically have very long buying cycles. Understand the buying cycle of the enterprise you're selling into. Have a clear vision of their buying journey. You ask the prospect: "What is it going to take for you guys to buy? Here are two things you can do to accelerate the sales process.

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Sales Cycle Closing Buying Cycle Enterprise 115

Zoominfo

SEPTEMBER 10, 2020

Streamlined Prospecting. Additionally, when paired with a CRM platform, your sales dialer can manage each prospect and customer journey across the buying cycle. Prospect Prioritization: Engage creates lists that are based on email activity levels to make sure that your sales team can identify the most interested parties.

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Closing Call-back How To Outbound 264

Sales and Marketing Management

DECEMBER 14, 2020

Successful virtual selling is dependent upon using modern technology to nurture prospects, share information, conduct demos and host meetings. As many companies currently slow their buying cycles or freeze them completely, intelligent virtual selling is one of the only ways to overcome these uncertainties. Engage multi-taskers.

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Face-to-face Conference Ideal Customer Profile Hotels 156

Pointclear

AUGUST 16, 2018

Often hot leads are really buying companies that have already been sold by another vendor. They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Leads at every stage of the buying cycle are essential for a healthy pipeline.

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Lead Rank Lead Scoring Sales Qualified Lead Leads 113

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. But the vast majority of salespeople I meet admit that they need to sell to other prospects as well.

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Buyer Collateral Harvest Demographics 277

Zoominfo

APRIL 20, 2022

. “Using marketing-sourced pipeline as a KPI oversimplifies the complexity of the B2B buying cycle,” she says. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? So, what metrics should marketers report on ?

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Account Based Marketing Marketing Lead Rank Top of Funnel 130

SalesLoft

JANUARY 22, 2020

Anticipate prospects’ needs with active listening. . In this way, a rep builds rapport and establishes trust with prospects. . At SalesLoft, we’ve witnessed the power of aligning the sales process with the buying cycle. “By It can even help them move a prospect backward, if necessary…).”. stakeholders. .

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Sales Process Buyer Buying Cycle Hubspot 122