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Fear And Loathing: The Sales And Marketing Technology Stacks

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Dialers, call management, call recording, call monitoring, reporting. As many of us prepare to descend on Dreamforce 2016, I look at it with some trepidation. Not the event, it’s fantastic, I see a lot of old friends, meet new people, and learn a huge amount. It seems Dreamforce has become the magnet for all the sales and marketing automation suppliers to trot out their shiny new toys and releases, enticing us to buy. The goal of all these systems is, theoretically, to help sales and marketing professionals. Lead gen, demand gen, lead management. Note taking.