DiscoverOrg Sales

OCTOBER 31, 2017

This is what happens with most prospecting campaigns. The campaign has been murdered in cold blood. The campaign has been murdered in cold blood. It’s the campaign. LeadJen examined 12 lead generation campaigns across industries representing over 100,000 connections made by phone or email. It’s the product.

Data 181

Data Marketing Vendor Sales Qualified Lead 181

DiscoverOrg Sales

DECEMBER 18, 2017

Your marketing campaigns and programs are there to guide them along the way. Spend some time evaluating the effectiveness of each of your existing channels and specific campaigns from this past year, in terms of driving engagement with your target audience. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook !

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

DiscoverOrg Sales

FEBRUARY 27, 2018

Targeted displacement campaigns. Using competitive intelligence, marketing can direct targeted displacement campaigns toward decision makers: Challenge the effectiveness of the current competitor technology in place. Start a targeted email drip campaign to keep your company top of mind.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? (We hosted the overflow at the location next door.).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

MARCH 12, 2019

Most ESPs will not allow you to send out campaigns with a bounce rate over 5%. Maybe they leave the company next week or next month when you decide to target them for your next great campaign. A high bounce rate is the result of sending emails to multiple addresses that are no longer valid on a consistent basis.

Email Marketing 212

Email Marketing eBook Scale Campaigns 212

DiscoverOrg Sales

AUGUST 16, 2017

In this post, you’ll get the exact email copy used and stats from the campaign that landed us those 19 meetings. — Bonus: You can download the 2 follow-up emails that we used in this Tokyo campaign, plus a quick PDF summary of our entire cold email strategy here. Use it as a reference to write your next cold email campaign.

Conversion 186

Conversion How To Skype Film 186

DiscoverOrg Sales

JULY 19, 2017

Inability to send outbound email campaigns. They can’t keep track of every job change, or test email addresses b ounces before every email campaign – even though, theoretically, they should. The entire domain from which the email was sent may be blacklisted. Extensive server downtime due to the volume of bounced emails.

Marketo 174

Marketo Data Tools Lead Rank 174

DiscoverOrg Sales

JANUARY 29, 2019

Step 2: Run targeted displacement campaigns for closed-lost accounts. Work with Marketing to develop programs: Create a targeted email drip campaign to keep your company top of mind. A startup can form an ICP, identify accounts, and launch an ABM campaign. Read on for other sources of this data.).

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

DiscoverOrg Sales

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. Sales and sales development insights for their hot accounts. Want to learn more?

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

DiscoverOrg Sales

JULY 22, 2016

DiscoverOrg recently partnered with ListenLoop ( the simplest retargeting software, allowing you to orchestrate personalized display ad campaigns in less than 5 minutes). It takes time to orchestrate a multi-channel ABM campaign, but the wait is more than worth it. Getting to Know Account-Based Marketing. Schuck explains.

Account Based Marketing 120

Account Based Marketing eBook Account Marketing 120

DiscoverOrg Sales

APRIL 15, 2016

Improved search functionality continues to be the theme with the new ability to re-sort search results, directly add contacts and companies to campaigns, and the addition of contact photos. Our DiscoverOrg CRM Application – Salesforce® Edition went through a significant upgrade as well, making it Lightning-compatible and lightning-fast.

Ideal Customer Profile 120

Ideal Customer Profile Engineering SalesForce ACT 120

DiscoverOrg Sales

JANUARY 8, 2019

Here’s an example: Customer success reps will be able to instantly tell when a customer becomes less likely to renew, and they’ll be able to automate the most effective campaigns to re-engage them. The customer success use case. An advanced analytics platform that can show what different customers look like.

Data 149

Data B2B Intent Data Intent 149

DiscoverOrg Sales

APRIL 12, 2017

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Parameters of the A/B test were planned by Intelemark’s own COO, Ed Berman, whose career includes deep study of statistical design and experimentation.

Data 222

Data Scale ROI Gatekeeper 222

DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. A second set of questions addresses to current spending; specifically emerging new spend at the time the survey was posed. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”.

Trends 184

Trends Advertising Advertising Survey 184

DiscoverOrg Sales

FEBRUARY 1, 2019

For the next step, Frank followed up his first email campaign to non-decision makers with an email, containing the same content he shared with the first group, to the decision maker he was referred to. That was his first taste of TellWise, which shows the power of email campaigning, real time feed, ability to chat, and ability to call.

Sales Enablement 120

Sales Enablement Decision Maker Sales Qualified Lead Referrals 120

DiscoverOrg Sales

OCTOBER 24, 2017

These kinds of platforms include predictive insights, competitive intelligence, foundational and tactical support for Account-Based Marketing (ABM) campaigns, as well as insights for client retention. But intelligence platforms offer more than just more leads – they are not like old-school lead lists.

Account Based Marketing 145

Account Based Marketing Marketing Lead Rank Lead Scoring 145

DiscoverOrg Sales

AUGUST 29, 2017

High-quality data drives every successful sales and marketing campaign. We motivated each other. And in the end, our customers are the real winners. The opportunity now in front of us is immense. The ability to leverage accurate, account-centric company, contact, and buying insights will give savvy sales and marketers the edge.

Competition 251

Competition Hiring Enterprise Enterprise 251

DiscoverOrg Sales

JUNE 6, 2017

Aaron leads our efforts to improve the lists we buy and integrate those lists into our campaigns. If your teams do list building for outbound email campaigns, DiscoverOrg makes it extremely easy to search for keywords within job titles and descriptions and then push that data directly to your CRM or MAT through our integrations.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

DiscoverOrg Sales

FEBRUARY 9, 2018

Your database can be your best friend, your greatest ally, and your biggest source of confidence (when it comes to your next campaign). Like most relationships, you get out of it what you put in. Or like a dysfunctional relationship, it can sabotage your best intentions.

Data 181

Data Sales Qualified Lead Study ROI 181

DiscoverOrg Sales

JANUARY 24, 2017

At DiscoverOrg, this might take the form of a data enrichment and matching exercise, a custom buildout to support changes in a go-to-market strategy, or something as simple as a workshop on how to overcome email deliverability issues or how to write email sequences for a drip campaign.

Account 120

Account Account Based Marketing Customer Jigsaw 120

DiscoverOrg Sales

NOVEMBER 29, 2017

So lead generation tools are critical to supporting a company’s growth objectives.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

DiscoverOrg Sales

JUNE 21, 2017

What we do in sales at DiscoverOrg is regularly run plays and campaigns that have immediate boosts on our pipeline. Three of those plays we run involve some form of going back to leads that went dead on us and bringing them back to life. The really interesting thing is, we find re-livened leads actually outperform our regular leads.

Sales Qualified Lead 202

Sales Qualified Lead Lead Rank Lead Scoring B2B 202

DiscoverOrg Sales

JULY 5, 2017

Global account-based sales development is an outbound sales campaign for a well-defined portion of a multinational account. Who owns the global campaign? How would they approach a global campaign? And as an ABE company, marketing will take the lead on campaign activities because they are the team with that kind of expertise.

Account 289

Account Campaigns Engineering Harvest 289

DiscoverOrg Sales

JUNE 8, 2016

Ever sent out a new email campaign to your ATS contacts only to get blacklisted after half of those contacts bounce? I mean, these guys even have an annual event, named Engage , that is dedicated to “…accelerating business growth in the relationship economy.” ” Up-to-date Verified Contact Data.

Penetration 120

Penetration Gatekeeper Data Face-to-face 120

DiscoverOrg Sales

APRIL 17, 2019

This engagement includes the messaging, identifying problems and solutions, creating an educational, high level, top-of-funnel sort of activity like a nurture campaigns – that kind of thing. So those who are already engaging with prospects – long before a demo comes in or a lead comes in – will be best poised to win.

Intent Data 120

Intent Data Intent Data Top of Funnel 120

DiscoverOrg Sales

MARCH 30, 2017

In this case, sales reps can focus, uninterrupted, introductory calls and marketing campaigns that target influencers and decision makers in strategic ways. Since turnover alone causes 33% of data to become inaccurate every six to twelve months, refreshing data constantly saves time, too. No Googling required.

Data 120

Data Lead Rank Decision Maker Account Based Marketing 120

DiscoverOrg Sales

NOVEMBER 13, 2017

Intelligence tools can help you identify your ideal customer profile, and identify and rank the accounts and contacts who are most likely to buy – so you start with a prioritized list for your next campaign. Deep sales and marketing intelligence also provides the resources, or intent data, for doing just that.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DiscoverOrg Sales

MARCH 15, 2018

Good content : Your message can make or break an email campaign. Let’s look at all of different forces that need to be working in your favor before you turn that cold lead into a prospect: Time : Researching prospects takes time. Determining which accounts to target and which prospects at that account can take hours.

Hiring 150

Hiring eBook Prospecting Data 150

DiscoverOrg Sales

APRIL 11, 2016

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Unfortunately, most leads don’t present themselves by calling on the phone. They must be coaxed, identified, solicited and extracted.

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

DiscoverOrg Sales

OCTOBER 17, 2017

SalesFolk, a trusted outbound email company , is considered an expert on outbound email for 500+ B2B sales and marketing teams – and pride themselves on outbound email campaigns with open rates that reached above 82% on certain templates. Who has more accurate data for outbound email campaigns? The results.

Case Study 145

Case Study Study Data Outbound 145

DiscoverOrg Sales

MARCH 27, 2017

Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. The right number of accounts is the number that your team can handle in a tier-appropriate way.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

DiscoverOrg Sales

FEBRUARY 12, 2019

I used DiscoverOrg to develop outbound campaigns, to get a foot in the door to large enterprise accounts, to get into cold accounts that I had not been able to break into before, and to do strategic account-based marketing. I fell in love with it and have kept in touch with my sales rep (Sean Duncan). And I mean, literally every capacity.

Ideal Customer Profile 29

Ideal Customer Profile Customer Account Based Marketing Enterprise 29

DiscoverOrg Sales

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! Targeted displacement campaigns. Using competitive intelligence, marketing can direct targeted displacement campaigns toward decision makers: Challenge the effectiveness of the current competitor technology in place. JUST KIDDING.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

JANUARY 23, 2019

Today, I’ll walk you through a model that we came up with to help our customers narrow down the accounts that they really want to focus their campaigning on. At Terminus, we’ve discovered that lot of our customers struggle to campaign against Fit by itself. When Fit Data ain’t enough… Start at the top: Fit.

Account Based Marketing 120

Account Based Marketing Intent Ideal Customer Profile Account 120

DiscoverOrg Sales

MAY 1, 2018

One of the first steps in any cold emailing campaign is prospecting – and the same is true for your account-based sales strategy. Mailshake makes it really easy to develop cold email campaigns. Cold email most certainly should be incorporated into an account-based sales strategy. Learn about your prospects.

Account 276

Account Top of Funnel Decision Maker Segment 276

DiscoverOrg Sales

NOVEMBER 27, 2017

To retarget them and move them further through the funnel, consider bidding more money on your PPC campaign that targets warm leads. That’s a powerful way to add incentive to your remarketing campaigns. When running re-marketing campaigns through social media , consider adding a video.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

DiscoverOrg Sales

APRIL 23, 2019

Launch a multi-touch campaign. Nina and Jake have found multi-touch campaigns to be very effective – but this step takes both marketing and sales departments. If you don’t feel your departments are able to do a joint outreach campaign, marketing-focused and sales-initiated events are still effective on their own.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227